Consumer Activation Manager

6 months ago

Midrand, South Africa MSD Full time

A Consumer Activation Manager is responsible for planning and executing marketing initiatives to engage and activate consumers. This role involves developing strategies to attract and propel consumers to action, implementing marketing campaigns, analyzing data to measure campaign effectiveness, and collaborating with cross-functional teams to ensure successful execution of marketing initiatives. The Consumer Activation Manager works closely with marketing (Business Units) and digital channels teams to align the brand's messaging and maximize consumer engagement, using digital technologies, and through the below-the-line activations.

**Major Activities and Responsibilities**
- ** Developing consumer activation strategies**: Creating marketing plans and strategies to engage and activate consumers, including campaign themes, messaging, and tactics.
- ** Implementing marketing campaigns**: Designing and executing marketing campaigns across various channels (below-the-line, online, print, social media, etc.) to drive consumer activation and increase brand awareness.
- ** Analyzing campaign performance**: Monitoring and analyzing data to evaluate the effectiveness of marketing activities and campaigns, adjusting as necessary to optimize results.
- ** Collaborating with cross-functional teams**: Working closely with sales, digital, and marketing teams to ensure alignment and successful execution of marketing initiatives.
- ** Building and managing partnerships**: Identifying and collaborating with external partners, brand owners, customers, influencers, or other stakeholders to amplify brand reach and consumer activation efforts.
- ** Monitoring market trends and competition**: Staying informed about industry trends, consumer preferences, and competitor strategies to identify opportunities for consumer activation and engagement.
- ** Budget management**: Planning and managing budgets for consumer activation initiatives, ensuring optimal utilization of resources.

**Success Factors**

To be successful in this role, a Consumer Activation Manager should possess strong analytical skills, strategic thinking, and creativity. They should have a deep understanding of consumer behaviour, market trends, and effective marketing techniques. Excellent communication and collaboration skills are also essential for working cross-functionally and managing external partnerships.

**Skills Required**:

- ** Marketing expertise**: Deep knowledge of marketing principles, consumer behaviour, and market trends. Understanding of various marketing channels and tactics to effectively engage and activate consumers.
- ** Strategic thinking**: Ability to develop comprehensive consumer activation strategies aligned with overall business objectives. Capable of analyzing data, market research, and competitor insights to identify opportunities for consumer engagement.
- ** Campaign management**: Experience in planning, executing, and measuring the success of marketing campaigns. Proficiency in creating compelling messaging, coordinating creative assets, and managing campaign timelines and budgets.
- ** Analytical skills**: Strong analytical abilities to interpret data and metrics, evaluate campaign performance, and make data-driven decisions for optimizing consumer activation efforts.
- ** Project management**: Strong project management skills to oversee marketing initiatives from planning to execution. Capable of handling multiple projects simultaneously, managing timelines, and ensuring timely delivery of results.
- ** Digital marketing**: Familiarity with digital marketing platforms, social media channels, and online advertising.

**Behavioral Skills**
- ** Communication and collaboration**: Excellent verbal and written communication skills to effectively convey marketing messages and collaborate with cross-functional teams. Ability to build relationships with internal stakeholders, external partners, and agencies.
- ** Leadership**: Strong leadership skills to motivate and lead teams, as well as manage external agencies and vendors.
- ** Creativity**: Innovative thinking to develop unique and engaging marketing initiatives that capture the attention and interest of consumers. Ability to think creatively and devise creative strategies to activate consumers.
- ** Ethics**:Commitment to practice in a compliant manner and adherence to applicable marketing codes of practices.

**Qualifications**
- ** Position Qualifications**: bachelor’s degree in Marketing, Business Administration or equivalent.
- ** Required Experience and Skills**:

- Minimum of 3 years’ experience in Marketing, Brand Management, or Consumer Activation.
- Demonstrated projects / campaigns in Trade / Consumer Activations.
- Marketing Agency or FMCG experience will be advantageous.

**Search Firm Representatives Please Read Carefully**

**Employee Status**:
Regular

**Relocation**:
**VISA Sponsorship**:
**Travel Requirements**:
**Flexible Work Arrangements**:
**Shift**:
**Va

  • Category Manager- Consumer

    6 months ago

    Midrand, South Africa Metamorphosis Intergated Solutions Full time

    **CATEGORY MANAGER** **CONSUMER DIVISION: MIDRAND** **Reporting to Head: Commercial Planning and Activations** **Job Purpose** Provide Go-Live activation support for all Marketing Activities as per the Brand portfolio with focus on strategic planning and implementation of visibility, merchandising, consumer promotions and events - based on market needs....

  • Consumer Insights Manager

    1 month ago

    Midrand, Gauteng, South Africa Colgate-Palmolive Full time

    About the RoleWe are seeking a Consumer Insights Manager to join our team in South Africa.Job DescriptionThe successful candidate will be responsible for developing and supporting partnerships between Colgate-Palmolive and customers by aligning our strategies and implementing shopper-based solutions to drive category growth.Main Responsibilities:Category...

  • Call Centre Consultant

    7 months ago

    Midrand, South Africa Premier Full time

    We are committed to creating a vibrant working environment where all employees are passionate and excited about their contribution. Our on-going aim is to be recognised as a leading FMCG employer and to create a working environment where people feel free to share ideas and goals. A career opportunity has arisen in the** Call Centre Consumer Lines Department...

  • ▷ [Only 24h Left] CONSUMABLES SALES EXECUTIVE

    3 weeks ago

    Midrand, South Africa Jobted ZA C2 Full time

    Key Responsibilities: Sales and Business Development: - Generate new business opportunities by identifying potential clients within the consumables market. - Develop and implement strategic sales plans to meet or exceed revenue targets. - Conduct market research to identify trends and areas for growth. - Develop relationships with new and existing...

  • Marketing Commercialization Manager

    1 month ago

    Midrand, Gauteng, South Africa SC Johnson Full time

    About SC Johnson:As a fifth-generation family company, we're built on a spirit of adventure and winning the right way. We've been leading with purpose for over 130 years, building top brands such as Raid, Glade, Kiwi, OFF, Windex, Ziploc and more, in virtually every country.We make a positive difference to the world around us through these household names....

  • Retail Regional Sales Manager

    6 months ago

    Midrand, South Africa Syntech Recruitment Full time

    **Job Advert Summary**: Are you ready to step into a dynamic role where you can drive growth and represent some of the most exciting consumer brands in the market? Syntech, a rapidly expanding technology distributor, is seeking a Retail Regional Sales Manager to spearhead our presence in Gauteng. If you're passionate about consumer electronics and have a...

  • Regional Hub Manager

    6 months ago

    Midrand, South Africa Smollan Full time

    We're on the lookout for an experienced **Regional Hub Manager** in **Midrand**. - Drive Sell Out - Management of Promotional Activities - Distribution of New Lines - Stakeholder Management - Management of Assets and Expenses - Achievement of POP objectives - Operational Management 4 - 5 years’ sales experience; with at least 2 years FMCG / Cellular /...

  • Brand Management Specialist

    4 weeks ago

    Midrand, Gauteng, South Africa SC Johnson Full time

    About the OpportunityAt SC Johnson, we are seeking a talented Senior Associate Marketing Commercialization to join our team. This role is responsible for developing and managing sustainable brand strategies based on a comprehensive understanding of consumer needs and market trends.Key Responsibilities:Developing and executing brand plans that drive business...

  • Manager Sports

    6 months ago

    Midrand, South Africa Vodafone Full time

    **Role Purpose/Business Unit**: As a market leader in the telecommunications space, Vodacom through Digital Lifestyle Services, is looking for unique ways to unlock additional value for customers. The Sports & Gaming team has a mandate to define and optimize the customer experience for key digital products that deliver value in digital respects to enrich...

  • Digital Sales Strategist

    2 days ago

    Midrand, Gauteng, South Africa Alinta Tech Solutions Full time

    At Alinta Tech Solutions, we are seeking a seasoned sales professional to spearhead our ID product sales division. As a Digital Sales Strategist, you will be responsible for driving growth and market share for our ID products, including Commercial TVs, Monitors, Signage, and LEDs.With a strong focus on strategic planning and target achievement, you will...

  • Area Sales Manager

    1 month ago

    Midrand, South Africa Bosch Group Full time

    **Company Description** Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch! Duties can include but are not limited to; -...

  • Shopper Development Manager

    2 months ago

    Midrand, Gauteng, South Africa Colgate-Palmolive Full time

    Job Summary:The Shopper Development Manager is responsible for developing and supporting partnerships between Colgate-Palmolive and customers by aligning strategies and implementing shopper-based solutions to drive category growth.Main Responsibilities:Deliver category knowledge and insights to customersIdentify business challenges and opportunities for key...

  • Key Account Product Manager

    2 days ago

    Midrand, Gauteng, South Africa Alinta Tech Solutions Full time

    We are looking for a highly skilled Key Account Product Manager to lead our ID product sales team at Alinta Tech Solutions. As a seasoned sales professional, you will be responsible for growing market share and revenue through strategic planning and target achievement.Your primary focus will be on developing and implementing product strategies, aligning them...

  • Sales and Marketing Professional

    2 days ago

    Midrand, Gauteng, South Africa Alinta Tech Solutions Full time

    Alinta Tech Solutions is seeking a highly motivated Sales and Marketing Professional to join our ID product sales team. As a key player in our sales division, you will be responsible for driving growth and market share for our ID products, including Commercial TVs, Monitors, Signage, and LEDs.With a strong focus on strategic planning and target achievement,...

  • Area Sales Manager

    6 months ago

    Midrand, South Africa Bosch Group Full time

    **Company Description** Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch. Bosch is looking to employ an experienced Area Sales...

  • Key Accounts Manager

    7 months ago

    Midrand, South Africa Bosch Group Full time

    Company Description Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch! **Job Description**: - Active customer portfolio...

  • Divisional Director:ssa

    3 weeks ago

    Midrand, South Africa Bayer Full time

    **At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our...

  • Senior Associate Marketing Commercialization

    5 months ago

    Midrand, South Africa SC Johnson Full time

    JOB TITLE : Senior Associate Marketing Commercialization Location : South Africa, Midrand About the Role: Will report into Marketing Manager for Africa Cluster. The role is responsible for developing, managing, and creating sustainable brand based on a comprehensive understanding consumer needs, anticipating and adapting to market shifts across key...

  • Eohs Manager

    3 weeks ago

    Midrand, South Africa McCormick & Company Full time

    . **HEALTH & SAFETY MANAGER** **Midrand, South Africa** McCormick South Africa is looking for **HEALTH & SAFETY MANAGER**, the role is dedicated to insuring SHE management systems are maintained & continuously improved enabling leading SHE performance in incident prevention, avoidance & reduction. Responsible for implementing proactive SHE processes,...

  • Manager: National Account Food Services

    7 months ago

    Midrand, South Africa Premier Full time

    We are committed to creating a vibrant working environment where all employees are passionate and excited about their contribution. Our on-going aim is to be recognised as a leading FMCG employer and to create a working environment where people feel free to share ideas and goals. A career opportunity has arisen in the **Sales Department - Premier Waterfal -...