Manager: Marketing and Communications

2 weeks ago

Stellenbosch, South Africa Stellenbosch University Full time

Duties/Pligte

**Bemarkings
- en kommunikasiestrategie**:

- Ontwikkel en implementeer 'n geïntegreerde bemarkings
- en kommunikasiestrategie deur alle betrokke belanghebbers te betrek en die Fakulteit se handelsmerkidentiteit en studentemark te versterk.
- Werk met alle belanghebbers om bemarkings
- en kommunikasiegeleenthede en -oplossings te identifiseer, en toepaslike ondersteuningstrategieë te implementeer.
- Help verseker dat die Fakulteit se missie, visie en waardes op 'n akkurate
- en konsekwente wyse in die Fakulteit, die instelling en aan sy eksterne belanghebbers gekommunikeer word.
- Moniteer kommunikasie
- en reputasieverwante risiko's en hou toesig oor die ontwikkeling van strategieë om hierdie risiko's te verlig.

**Bestuur, beplanning en implementering**:

- Konseptualiseer en bestuur relevante funksies en veldtogte wat die Fakulteit se strategiese doelwitte help bereik, insluitend:

- bring bemarking en kommunikasie in ooreenstemming met die student werwingstrategie om spesifiek te help om die reputasie
- en inskrywingsdoelwitte van die voorgraadse mark te bereik,
- ontwikkel en bestuur korporatiewe advertensieveldtogte,
- benut studenteverwante bemarkingsgeleenthede, bv. die jaarlikse voorgraadse opedag, sosiale media-geleenthede en -platforms, ens. en
- benut alumni
- en openbare geleenthede om die Fakulteit ten toon te stel.
- Bestuur die ontwikkeling, verspreiding en instandhouding van alle kommunikasiemateriaal op fakulteitsvlak, en koordineer dit op departmentele vlak.
- Hou toesig oor die Fakulteit se web-administrasie en -koördinering op fakulteits
- en departementele vlak.
- Maak seker dat gepaste strategieë vir sosiale en multimedia geïmplementeer word en by alle funksionele areas van bemarkings
- en kommunikasieinisiatiewe geïntegreer word.
- Koördineer mediabelangstelling in en -interaksie met die Fakulteit; hou toesig oor kontak met die media asook oor advies
- en steundienste vir interne belanghebbers wat met die media omgaan.
- Sorg vir instrumente om openbare bewustheid van die Fakulteit te meet en om die doeltreffendheid van kommunikasieaktiwiteite en -produkte te evalueer.

**Algemene bestuur**:

- Ontwerp en implementeer intervensies om beste personeel praktyke met direkte spanlede te verseker.
- Ontwikkel en onderhou uitstekende werksverhoudings met interne belanghebbers, en gee leiding aan departementele personeel met soortgelyke verantwoordelikhede.
- Ontwikkel kort
- en langtermynbegrotings vir die aktiwiteite van die bemarkings
- en kommunikasieafdeling; moniteer vordering; verseker nakoming; en evalueer prestasie.
- Verkry kostedoeltreffende dienste en hou positiewe verhoudings met diensverskaffers in stand.

**Marketing and communication strategy**:

- Develop and implement an integrated marketing and communication strategy to engage all relevant stakeholders and strengthen the Faculty¿s brand identity and student market.
- Work with all stakeholders to identify marketing and communication opportunities and solutions and define and execute appropriate support strategies.
- Help ensure that the Faculty's mission, vision and values are communicated accurately and consistently throughout the Faculty, the institution and to its external stakeholders.
- Monitor communication and reputational risks and oversee the development of strategies to mitigate these risks.

**Management, planning and implementation**:

- Conceptualise and manage relevant events and campaigns that help promote the Faculty's strategic goals, including through means of:

- the alignment of marketing and communication with the student recruitment strategy to specifically help achieve enrolment objectives of the undergraduate market,
- the development and management of corporate advertising campaigns,
- student-related marketing events, e.g. the annual undergraduate open day, social media events and platforms, etc. and
- leverage alumni and public events to showcase the Faculty.
- Manage the development, distribution and maintenance of all communication materials at faculty level, and co-ordinate it at departmental level.
- Oversee the management of the Faculty's website administration and coordination on faculty and departmental level.
- Ensure that appropriate social media and multimedia strategies are implemented and integrated in all functional areas of marketing and communication initiatives.
- Coordinate media interest in, and engagement with, the Faculty; oversee contact with the media as well as advise and support services for internal stakeholders who engage with the media.
- Put tools in place to measure public awareness of the Faculty and evaluate the effectiveness of communication activities and products.

**General management**:

- Design and implement interventions to ensure best practices with direct team members.
- Develop and maintain excellent working relationships with internal stakeholders and give clear guidance to staff in departments with related responsibilities.
- Dev

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