Marketing and Communications Officer

3 weeks ago

Stellenbosch, South Africa Stellenbosch University Full time

Duties/Pligte- Ontwikkel en implementeer 'n geïntegreerde bemarkings
- en kommunikasiestrategie en plan om alle toepaslike belanghebbendes te betrek en die Fakulteit sehandelsmerkidentiteit en studentemark te versterk;Samewerking met alle belanghebbendes om bemarkings
- en kommunikasiegeleenthede en oplossings te identifiseer en om toepaslike ondersteuningstrategieëte definieer en uit te voer;Help om te verseker dat die Fakulteit se missie, visie en waardes pertinent en konsekwent regdeur die Fakulteit, die instelling en aan sy eksterne belanghebbendesgekommunikeer word;Monitering van kommunikasie
- en reputasierisiko's en toesighouding oor die ontwikkeling van strategieë om hierdie risiko's te verminder;-
- Konseptualiseer en bestuur toepaslike gebeurtenisse en veldtogte wat help om die Fakulteit se strategiese doelwitte te bevorder, insluitend:- die belyning van bemarking en kommunikasie met 'n werwingstrategie om spesifiek te help om reputasie
- en inskrywingsdoelwitte vir die voorgraadse markte bereik,studenteverwante bemarkingsgeleenthede, bv. die jaarlikse voorgraadse opedag, sosiale media geleenthede en platforms, ens.,-
- benut alumni en openbare geleenthede om die Fakulteit optimaal te posisioneer.-
- Bestuur van die ontwikkeling, verspreiding en instandhouding van alle kommunikasiemateriaal op fakulteitsvlak, en die koördinering daarvan op departementelevlak;Toesighouding oor die bestuur van die Fakulteit se webwerfadministrasie, opdatering en koördinering op fakulteits
- en departementele vlak;-
- Verseker die implementering en integrering van toepaslike sosiale media en multimedia strategieë in alle funksionele areas van bemarking en kommunikasieinisiatiewe;Koördineer mediabelangstelling in en betrokkenheid by die Fakulteit: toesighouding oor kontak met die media asook advies
- en ondersteuningsdienste vir internebelanghebbendes wat met die media skakel;
- Implementeer instrumente om openbare bewustheid van die Fakulteit te meet, en evalueer die doeltreffendheid van kommunikasieaktiwiteite en produkte.
- Developing and implementing an integrated marketing and communication strategy and plan to engage all relevant stakeholders and strengthen the Faculty's

brand identity and student market;Working with all stakeholders to recognise marketing and communication opportunities and solutions and defining and executing appropriate support strategies;-
- Helping to ensure that the Faculty's mission, vision and values are communicated pertinently and consistently throughout the Faculty, the institution and to itsexternal stakeholders;Monitoring communication and reputational risks and overseeing the development of strategies to mitigate these risks;-
- Conceptualising and managing relevant events and campaigns that help to promote the Faculty's strategic goals, including:- the alignment of marketing and communication with the recruitment strategy to specifically help achieve reputation and enrolment objectives of theundergraduate market,student-related marketing events, e.g., the annual undergraduate open day, social media events and platforms, etc.,-
- leveraging alumni and public events to optimally position the Faculty.-
- Managing the development, distribution and maintenance of all communication materials on Faculty level, and coordinating it on departmental level;-
- Overseeing the management of the Faculty's website administration, updating and coordination on Faculty and departmental level;-
- Ensuring appropriate social media and multimedia strategies are implemented and integrated in all functional areas of marketing and communication initiatives;-
- Coordinating media interest in, and engagement with, the Faculty: overseeing contact with the media as well as advice and support services for internalstakeholders who engage with the media;
- Implementing tools to measure public awareness of the Faculty, and evaluating the effectiveness of communication activities and products.

Job Requirements/Pos Vereistes
- Baccalaureusgraad of gelykwaardige kwalifikasie;- Drie jaar ervaring as lid van 'n span in die bemarkings
- en kommunikasiesfeer van die hoëronderwyssektor;- Bewese vaardighede, kennis en ervaring in die ontwikkeling en implementering van bemarking
- en kommunikasiestrategieë, -planne en -aktiwiteite;- Sterk analitiese en kritiese denkvaardighede ten einde insigte te produseer wat deurentyds bemarkings
- en kommunikasieaktiwiteite vorm;- Die vermoë om kennis om te sit in opwindende en nuttige bemarkingsboodskappe en kommunikasie;- Kennis van potensiële kommunikasiekanale, en kundigheid in aanlyn-, multimedia
- en sosialemediaplatforms;- Ervaring in die ontwikkeling van inhoud, mediabestuur en die ontwerp en vervaardiging van kommunikasiemateriaal;
- Uitstekende mondelinge en skriftelike kommunikasievaardighede in Engels en Afrikaans.
- Bachelor's degree or an equivalent qualification;- Three year's experience as member of a team in the marketing and communication sphere of the hi

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