Head: Marketing and Communications

2 weeks ago

Stellenbosch, South Africa Stellenbosch University Full time

Duties/Pligte
- Managing the Stellenbosch Business School's Marketing and Communications Division by way of overarching governance, policies, risk, integrated planning, budget and human resource management;
- Creating a client-centric culture of excellence and establishing a marketing philosophy aligned with the Stellenbosch Business School's mission, vision, and core values;
- Planning, implementing and managing marketing strategies to support the Stellenbosch Business School¿s overall strategic objectives;
- Using data and reports to make evidence-based decisions for future marketing strategies;
- Developing and tracking metrics for gauging the efficacy of marketing strategies;
- Determining, driving and tracking KPIs on a regular basis and presenting reports;
- Developing and driving the annual multi-channelled marketing plans based on a thorough understanding of the Stellenbosch Business School¿s priorities and strategic initiatives;
- Building the Stellenbosch Business School brand, growing student acquisition, and enhancing relationships with stakeholders;
- Developing and guiding brand positioning, brand consistency, Corporate Identity (CI) and public perception;
- Building and enhancing the brand reputation and brand awareness;
- Effectively managing discrepancies between corporate identity and corporate reputation by using an appropriate marketing mix of elements;
- Managing partnerships and sponsorships;
- Managing relationships with Stellenbosch Business School related brands (USB-ED);
- Monitoring and staying abreast of Stellenbosch Business School¿s competitor activity and implementing improvements within Marketing;
- Identifying opportunities for improving engagement with key internal and external stakeholders;
- Innovating processes across the Division and streamlining outputs with new technology;
- Optimising budget and resource allocations;
- Directing corporate brand engagement programmes and marketing campaigns per academic programme to deliver on growth targets;
- Conducting and commissioning relevant research on local and international market trends and reporting to the Management Committee and other relevant committees / boards;
- Serving as a member of the Stellenbosch Business School Management Committee;
- Leading marketing initiatives / strategic marketing discussions within the Stellenbosch Business School;
- Being responsible and accountable for the full marketing budget;
- Leading and managing the marketing team. Duties include coaching, training, delegating, and conducting performance appraisals and the professional development of Marketing;
- Providing strategic and inspirational leadership and encouraging creativity, innovation, and positive teamwork;
- Managing the team to achieve set performance goals and effectively contribute to team performance;
- Researching and implementing best practices for marketing and staying abreast of industry trends in higher education;
- Negotiating brand and corporate partnerships with third parties.

Job Requirements/Pos Vereistes
- Postgraduate qualification or equivalent in Marketing, Business Management / Communications, or a related field;
- At least ten years' marketing experience of which a minimum of five years' should be senior managerial experience of leading a marketing team and managing direct reports;
- Superb knowledge and experience in leading and managing digital marketing, social media, brand marketing, a marketing studio, and external agencies;
- The ability to stay abreast of the latest trends and technologies in digital marketing;
- Extensive knowledge of all aspects of marketing strategy in order to achieve organisational objectives.
- A strong understanding of market dynamics, students / prospective students, and market requirements;
- Strong business management and interpersonal skills;
- Excellent communication skills and the ability to communicate at all levels within an organisation and with external stakeholders;
- Highly organised, detail orientated and analytical;
- Confident in presenting analysis, diagnosis, and solutions to senior management;
- Strong strategic thinking, planning and prioritising skills;
- A high-level understanding of HTML, Adobe, Jira (or similar scheduling tool);
- Good knowledge of design and production across channels;
- Strong leadership skills, including the ability to lead by example, manage and influence individuals that report to you, give them guidance and allow them to achieve results;
- Strong communication skills, including the ability to convert complex concepts into simple, well-articulated communications;
- Strong problem-solving and analytical skills that translate into a strong understanding of the marketing landscape;
- Creative, internal drive and motivation to constantly challenge the status quo, look for novel solutions and approaches, and seek to disrupt existing ways of doing things;
- Curiosity and always being on the lookout for new trends and ideas externally, and

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