Paid Media Specialist

2 weeks ago

Cape Town, South Africa Silvertree Capital (PTY) ltd Full time

Over the past 10+ years, Faithful to Nature, UCOOK and Pet Heaven have created strong brands and have been on a growth trajectory primarily through WOM, earned media and above all - excellent customer experience and product. In order to accelerate this growth, we're looking to significantly expand paid advertising to further drive customer acquisition and online sales. The Paid Media Specialist is responsible for the 3 brands’ paid marketing performance, i.e. the development, management, optimisation and measurement of all paid media programmes (paid search, native advertising, and paid social campaigns).

**ROLES & RESPONSIBILITIES**

**Core duties and responsibilities**:

- Lead the development and implementation of growth-driving paid digital media marketing strategies for Faithful to Nature, UCOOK and Pet Heaven:

- Daily planning, monitoring and optimising campaigns for effective audience growth results
- Work with the brand teams to plan campaigns, with a specific focus on supporting new customer acquisition, new product launches and promotions
- Work with the marketing and Product teams to facilitate tracking pixels, web site optimisation to drive conversion, feed optimisation and organic SEO
- Collaborate with brand teams and in-house creative studio to develop impactful, effective messaging that maintains a consistent brand voice and message across all paid programs
- Developing a deep understanding of core customers and channel behaviour to develop segmentation, targeting and communication plans, in conjunction with CRM Manager and marketing managers
- Monitor, report on and drive opportunities from Digital Media KPIs and programme performance to maximise effectiveness:

- Measure and optimise our paid marketing using platform-based reporting, Google Analytics, PowerBI, and landing page source reports, working in collaboration with the BI team
- Allocate and optimise budget across channels, based on objectives and reporting / results
- Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
- Stay up-to-date with digital marketing trends and potential new channels and strategies:

- Evaluating, onboarding and integrating new vendors and technology to optimise and increase the effectiveness of programmes
- Monitor market intelligence and keep track of competitor movement and market situation

**KEY REQUIREMENTS**

**Qualification & Experience**
- 4+ years of years of hands-on digital experience driving customer acquisition with campaigns across paid search, display and paid social media
- Degree or diploma in Marketing or Advertising

**Skills & Competencies**

Functional skills:

- Demonstrated track record in growth experimentation and funnel optimisation
- Hands-on experience in setting up and running digital campaigns on large platforms
- Hands-on experience with digital attribution models, web analytics, implementing tracking and conversion pixels from all major paid media platforms and integrating with internal tools to track down-funnel metrics
- Strong technical, creative and analytical approach to solving problems
- Strong project management skills - managing multiple projects, budgets, internal stakeholders and external partners

Soft skills:

- Analytical, experience with data-driven decision-making
- Solutions-oriented self-starter who thrives under pressure, enjoys fast-paced work and is motivated by success
- Ability to work collaboratively in a team setting: good interpersonal skills and ability to motivate and generate effective action from all levels of the organisation
- Ability to adapt quickly to rapidly changing business conditions
- Effective and proven time management/multi-tasking

**ABOUT US**

Silvertree Brands builds disruptive purpose-driven consumer and digital brands. Our power brands include UCOOK, Faithful to Nature, PetHeaven and SKOON. We focus on building amazing customer experiences that are “good for you, good for the planet.” We trust our employees with full accountability and autonomy from day one. This unique entrepreneurial and performance-driven culture enables us to achieve executional excellence.

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