Paid Search and Digital Media Manager

2 days ago

Cape Town, South Africa Le Boat Full time

Operating across the globe including Europe, Australia, North America and Canada, at Travelopia we are passionate about being the best and pride ourselves on the unique and diverse range of holiday experiences we offer our customers. Our combined businesses are the world’s largest provider of specialist and experiential travel with a range of unique experiences, from private jets, polar expeditions, sailing, canal boating and more.

We are now looking for an exceptional Paid Search Manager to join our Le Boat brand, who as part of the wider Ecommerce and Digital Marketing team can help drive our paid search performance and strategy to the next level. You will lead the work to develop and execute a strategy and roadmap of continuous optimisation and growth that will drive a significant part of the new customer acquisition for Le Boat.

You will be self-motivated and driven, with a passion for making sense of data and analytics, and a desire to progress your digital marketing career within an innovative and entrepreneurial travel business.

**What you will be doing**
- You will be responsible for creating and driving long term strategic growth from the paid search channels, managing the accounts in-house to implement optimal performance across multiple search engines and device types
- Liaising with key search engines and other partners to identify, explore and test new opportunities within the paid search landscape and ensure the business is at the forefront of paid search innovation (e.g. audience targeting, new platforms, competitor insight, search engine features etc.)
- Managing global paid search accounts across multiple international domains to ensure campaigns are planned, executed and optimized in line with business strategy and priorities, and managing a media budget, maximizing, reporting and forecasting on the return on investment
- You will be responsible for budget planning, managing account bidding strategy at both a keyword and campaign level through your internal team
- You will be responsible for continuous ad-copy testing working with regional teams and language specialists, leveraging the available formats and testing tools across Google and Bing/Microsoft, together with landing page testing working with the CRO team to run AB tests to improve conversion
- Managing one paid search specialist to help manage and deliver all paid search and digital media activity and plans, ensuring they're meeting and exceeding performance objectives, whilst supporting and facilitating career progression
- Demonstrating thought leadership across paid search and digital media that inspires, leads and motivates the wider Ecommerce, Marketing and overall businesses on all matters relating to paid search marketing
- Providing in depth reporting, analysis and insight to relevant stakeholders, highlighting the commentary behind actual and forecasted performance, and providing insight on any variances
- Initiate and lead the creation of weekly, monthly and quarterly channel dashboards and reporting to aid optimisation, and help with wider digital marketing and business communication, strategy and planning
- Whilst the focus of the role is on paid search channel management and optimization, you will also identify, develop and test opportunities across other paid digital media channels and platforms e.g. digital display, paid social, video etc. including making recommendations on channel opportunities, approach, measurement & attribution, expected returns/benefits and budgets
- You will work closely with Data & Analytics specialists to help with tracking, reporting and attribution measurement
- Similarly you will work closely with the in-house SEO Manager to optimize paid and organic search strategies, investment and activity

**What we are looking for**
- You will have strong knowledge, understanding and experience of paid search marketing, with hands on experience of managing and optimising paid search accounts and campaigns, either in-house or within an agency
- Ideally experience gained from a high-growth, multi-channel B2C retail, leisure or travel business; experience in lead and CPL driven paid search optimisation, measurement and attribution would also beneficial
- You will be a proven paid search marketing leader who can bring fresh ideas and industry best practices to get the most from paid search marketing activity and investment
- Advanced knowledge and hands on experience using Google AdWords (& Editor) and Microsoft Ad’s; hand on experience of using Google Analytics and keyword research/planning tools, and experienced Excel user
- You will have experience of setting, managing and communication appropriate paid search strategies, dependent upon business priorities e.g. efficiency vs. growth across the brands
- Proven experience of using both manual and automated bidding approaches, strategies and tools
- Experience of managing and optimising digital display, video and/or paid social channels
- Commer

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