Head of Marketing

7 months ago

Cape Town, South Africa Bet.co.za Full time

**The Company**:Bet.co.za

**Role Name**: Head of Marketing

**Locations**:Cape Town; Johannesburg

**Hours of work**: Monday to Friday 9:00am - 17:00pm

**Role summary**:
The Head of Marketing will lead all marketing activities from social media and digital campaigns to advertising and creative projects.

Head of Marketing responsibilities include developing plans to help establish the brand, allocating resources to different projects and setting short-term and long-term departmental goals. An expert Marketing strategist, able to inspire team members.

Ultimately, the Head of Marketing will run the Marketing department in ways that promote higher profitability and competitiveness.

**Daily Responsibilities**:

- The Head of Marketing is responsible for overseeing and managing the entire marketing department’s:

- Acquisition
- Retention
- Product
- Retail Marketing
- Each of the above areas has a responsible team or employee. The Head of Marketing is responsible for overseeing, managing and assisting these departments in alignment with the marketing and brand strategy.
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
- Set, monitor and report on team goals.
- Brief, manage and approve the weekly digital plans, working closely with the marketing team to fully understand all digital channels and needs.
- Design branding, positioning and pricing strategies.
- Analyze consumer behavior and determine customer personas.
- Identify opportunities to reach new market segments and expand market share.
- Build a complete understanding of advertising law, in order to ensure that we remain compliant across all touch points.
- Craft quarterly and annual hiring plans.
- Monitor competition (acquisitions, pricing changes and new products and features).
- Coordinate sales and marketing efforts to boost brand awareness.
- Participate in the quarterly and annual planning of company objectives.
- The Head of Marketing is responsible for driving Customer Lifetime Value (LTV), minimizing Cost per Acquisition (CPA) and driving turnover and Revenue through any means appropriate - in accordance with the marketing strategy.
- The ultimate customer advocate. Understands the end-to-end customer journey and is fully focused on on great customer experience.
- Ability to find innovative ways to drive customer engagement with the brands.
- Encourages effective communication across the team and wider organisation; provides clarity through communication and is able to inspire and relate to individuals at all levels of the organisation.
- Quickly and confidently makes tough decisions and difficult trade-offs in a constantly changing environment, skilfully balances analysis with decisiveness.
- Key role model for cross functional problem solving and decision making whilst never losing sight of our customer’s ethics.
- Demonstrates a bias for action when faced with tough challenges; is confident under pressure; maintains a positive attitude despite adversity.
- Leading as a stead force for others; grows from hardships and negative experiences; manages crises and high-pressure situations effectively; bounces back quickly from setbacks and encourages learning from mistakes.
- Creates a relentless will to win culture that instils energy and builds accountability throughout the organisation; consistently achieves organisational results that have a sustained, long-lasting and positive impact on business performance;
- Effectively make the right decisions all can be proud of; skilfully addresses obstacles and keeps others motivated to overcome challenges; champions and embeds a trusting culture that ensures teams work together to get results delivered.
- Collaborates with key stakeholders for a variety of viewpoints when leading discussions, developing solutions or strategies; identifies and champions initiatives that build and promote a culture of collaboration.
- Aligns and drives career developmental goals within the company’s objectives; places a high priority on the development of others and continuous learning; develops self and others through coaching, constructive feedback, exposure and stretching assignments; identifies successors and ensures they are ready for key roles; is a good judge of talent and organisational fit; constantly works to attract top diverse talent as well as being an advocate for the company

**Requirements**:

- Work experience as Marketing Manager or Head of Marketing
- Expert in the sports betting industry
- Experience running successful marketing campaigns
- Solid knowledge of web analytics and Google AdWords
- Effective written and verbal communication skills
- Experience with CRM software
- Leadership skills with the ability to set and prioritize goals
- Analytical mind
- Degree in Marketing or relevant field advantageous
- Online betting/gaming experience (required

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