Group Head of Sales and Marketing

7 months ago


Cape Town, South Africa What Next Recruitment Full time

A Hotel, Lodge and Resort Group is looking for a Group Head of Sales and Marketing to be based at Head office in Cape Town.

**1.** **Key outcomes: sales**:
a. Demonstrable track record and ability to prove the existing relationships that the incumbent enjoys, in particular, domestic travel and wholesale, corporate travel, direct corporate, STO, International inbound and government relationships.

b. Ability to immediately secure business from above for distressed hotels.

c. To ensure a happy and productive team environment in which the sales and marketing teams will deliver their KPI’s.

d. To have the all - round soft and hard skills to be able to motivate a sales and marketing team to achieving and exceeding budgets.

e. Be “strong” in all markets, but in particular domestic corporate, government and international STO group markets and ability to extract the necessary commercial value from these markets, for our hotels.

f. To develop effective and long-lasting business relationships with hotel, resort and lodge owners.

**2.** **Key outcomes: marketing**:
a. To oversee the achievement of KPI’s for the various marketing divisions, i.e.

i. PR, social media and communications.

ii. E-Commerce, Loyalty and call centre

iii. Marketing services

iv. Branding

b. To ensure that various campaigns are executed successfully which result in the specified goals being achieved (varying between actual bookings, brand awareness, book direct strategy)

c. Commercial relationships with strategic partners are in place and achieve the desired effect.

d. To ensure that unit-based marketing efforts achieve the desired effect.

**3.** **Key outcomes / revenue management**:
a. To ensure that the group’s revenue and rate management strategy delivers the requisite results.

b. To ensure that the group’s loyalty and rewards program delivers the requisite results.

**Non-negotiable**

**General**:
Based at our head office in Cape Town but will need to be ready, willing and able to travel extensively.

Must have own transport.

Must have a minimum of 3 CEO (Minimum MD) personal references.

Must have multi-property Head of Sales experience - should have recently worked for a mid-scale hotel group dealing with predominantly domestic corporate, leisure, government, PCO, travel consortia and conference guest profile.

Must be a “roll up sleeves and get stuck in” and hands on leader, as opposed to being an office bound leader.

Resignation period: 6 months.

Minimum 24-month term.

Please forward all relevant documents.

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)



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