Head of Marketing
1 day ago
VoiceMap is looking for a dynamic, detail-oriented Head of Marketing to help guide the company through its next period of growth - and beyond, as we scale up to reach millions of independent travellers and curious locals. This is role for a marketer with a global perspective and a quantitative bias - a scientific marketer, in other words, rather than an artistic marketer. It's also a role for somebody who enjoys wearing a few different hats and working with a small team that still has most of its growth ahead of it.
About VoiceMap
VoiceMap is a platform for self-guided audio tours with walks, cycles, drives and boat trips in over 60 countries around the world. These are produced using our collaborative CMS, Mapmaker, which combines editorial support with a unique process that has given us a reputation for quality and made us the leader in a burgeoning new market. Our apps for iOS and Android have thousands of five star reviews, as do the tours themselves, and we plan to offer ten times as many of them - along with a number of new, related products - all with a focus on giving people easy, engaging ways to see the world around them from new, surprising, and sometimes challenging perspectives.
The role
Contributing to the company's overall strategy as it scales globally
Initiating marketing operations that complement strong organic growth
Leading the implementation of an affiliate marketing scheme
Introducing a framework to measure and optimise our B2C customer acquisition funnel across multiple channels, including our website, mobile apps and resellers
Managing paid acquisition through CPA campaigns with a focus on running small experiments that can be scaled up if they deliver clear ROI
Supporting the growth of our tour inventory with marketing initiatives that bring new publishers and other B2B partners to the platform
Updating and improving the financial models we use to forecast growth
Working closely with the CEO on day-to-day admin and operations
Location
This is a hybrid position with a mix of remote work and time at our office. At the moment, we work out of Workshop 17 at the V&A Waterfront in Cape Town.
**REQUIREMENTS**:
Desired qualifications
An undergraduate or postgraduate business degree
Significant experience in digital marketing across a variety of performance marketing platforms, especially in ecommerce, mobile apps or the travel industry
Experience not just using but also setting up from scratch an analytics stack that measures customer acquisition funnels and the success of advertising campaigns
An understanding of the US and UK markets, which account for the majority of VoiceMap's sales
A track record of systematically coming up with winning growth experiments and scaling advertising campaigns to maximise ROI, especially at fast-growing early-stage companies
Experience developing financial models to forecast marketing spend and business growth
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