Head of On Premise Marketing

2 months ago

Cape Town, South Africa Red Bull Full time

**Company Description**:
The focus of this role is to lead, develop, and implement initiatives that build the Red Bull brand and consumption with both the consumer and industry in the On Premise (covering core HORECA channels but also beyond in channels of Catering, QSR restaurants and Fitness).

The role is highly focused on growing the relevance of Red Bull across all these segments of the On Premise and converting this relevance into consumption.

The Head of On Premise Marketing is a strong collaborator, interfacing with all key stakeholders to maximize impact of and leverage major On Premise image building and consumption driving initiatives.

The position is also responsible for training and enabling field teams to activate to the highest standard On Premise marketing tools and concepts, ensuring increased availability, visibility and activation of Red Bull at the POS.
- The HOOPM is a key contributor to the annual On Premise business plan, by identifying and defining insights which will lead to new, implementable activities, programs and strategies as well as subsequently developing appropriate strategies and tactics

**Management & Leadership of On Premise Marketing**
- Responsible for executing and adapting the international marketing guidelines according to the market needs.
- Driving share of mind with industry stakeholders including venue (bar) staff, decision makers, owners and influencers.
- Responsible for the creation, coordination and approval of tailor-made installations.
- Support of the Musketeers and Key Account managers to implement tools and concepts.
- Peer to national Red Bull Marketing Team (cross departmental collaboration).
- Translation of research results, initiatives and insight generation into new actions, activities, programs, strategies which can be implemented in On Premise focus areas.
- Permanent observation of market trends and active search for new business opportunities in the market, identifying potential for improving and adding new marketing activities.
- Responsible for allocation of POS tools and monitoring their correct placement.

**Consumer Marketing**
- Development of initiatives and the translation of national campaigns into the On Premise
- Delivery of scalable and highly impactful initiatives which are all designed to win consumers, build consumption habits and build the Red Bull brand.
- Ideation, creation and activation of consumer facing Red Bull events
- Strong collaboration with marketing teams (brand, culture, sports, Red Bull Media Network).

**Trade Marketing**
- Management and allocation of the POS portfolio
- Development of marketing activation strategy for On Premise segments like Bars, Clubs, HORECA, Catering, QSR, Fitness, etc, together with different On Premise stakeholders, with focus on insights and segment marketing plans.
- Development of activation plans & toolkits for selected key customers to drive distribution & volume by ensuring we Look Like #1 & Win vs Competitions in the On Premise Universe.
- Represent On Premise Marketing in Key Account customer facing meetings.

**Industry Marketing**
- Develop and deliver an industry leading staff engagement platform that targets decision makers, managers and frontline staff with sales strategies, training and incentives to make Red Bull the No. 1 brand they want to work with.

**Music Festivals & 3rd Party Events**
- Together with the On Premise Events Manager, has responsibility for national event & festival strategy.
- Own and develop partnerships with key suppliers (For example, creative agencies, event logistic suppliers, production agencies and bar services)
- Joint responsibility, together with the On Premise Events Manager and the field teams, for executing marketing activities and POS activations in keeping with the international strategy at Red Bull events, festivals and 3rd party events.
- Work with marketing counterparts both at customer level (eg Event Promoters, Marketing Heads) and Red Bull Internal (e.g. Sports, Gaming, Culture and Brand for account programming integration)

**Insights**
- Set KPI’s for marketing activity tracking & reporting effectiveness and making recommendations on how to improve ROI.
- Support on the implementation of category management capabilities in the On-Premise department for Catering and QSR
- Developing compelling selling in PPT based on key Insights (Consumer and Industry)
- Uncover important On Premise trends and opportunities and develop marketing solutions

**Leading an effective team**
- Strength based team development and leadership.
- Development of marketing and consumer thinking within the On Premise team.
- Effective on boarding, training and development of high performance team
- Build a strong network with external agencies, key influencers, national decision makers, event organizers and the local scene searching for new collaboration opportunities.
- Work with research, auditing and insight providers & translate findings to actionab

  • Head of On Premise Key Accounts

    1 month ago

    Cape Town, Western Cape, South Africa Red Bull Full time

    Job SummaryWe are seeking a highly skilled and experienced professional to lead our On Premise Key Accounts team. As Head of On Premise Key Accounts, you will be responsible for developing and implementing strategies to drive business growth and profitability in the On Premise channel.Key ResponsibilitiesDevelop and execute national key account strategies to...

  • Head of On Premise Key Accounts

    2 months ago

    Cape Town, Western Cape, South Africa Red Bull Full time

    Job SummaryWe are seeking a highly skilled and experienced professional to lead our On Premise Key Accounts team. As Head of On Premise Key Accounts, you will be responsible for driving business growth and profitability in the On Premise universe.Key ResponsibilitiesDevelop and implement strategies to build the Red Bull brand, availability, consumption, and...

  • On Premise Graduate Trainee

    1 month ago

    Cape Town, South Africa Red Bull Full time

    **Company Description**: **Are you ready to accelerate your career and embark on an exciting journey with the Red Bull Graduate Trainee Program in South Africa?** Then this is your chance! Join us for our 18 month Graduate Trainee Program starting in January 2025. You'll get the chance to work with our highly professional teams and show us your...

  • Head of On Premise Key Accounts

    4 weeks ago

    Cape Town, South Africa Red Bull Full time

    Company Description The focus of this role is to lead, develop, and implement initiatives that build the Red Bull brand, availability, consumption and profitability in the On Premise Key Accounts universe. As leader of the National Key Account Managers and Specialists, the HOKA will be responsible for driving both the current and future distribution and...

  • On Premise Graduate Trainee

    4 weeks ago

    Cape Town, South Africa Red Bull Full time

    Company Description Are you ready to accelerate your career and embark on an exciting journey with the Red Bull Graduate Trainee Program in South Africa? Then this is your chance! Join us for our 18 month Graduate Trainee Program starting in January 2025. You'll get the chance to work with our highly professional teams and show us your capabilities. Your...

  • Head of On Premise Key Accounts

    2 months ago

    Cape Town, South Africa Red Bull Full time

    **Company Description**: The focus of this role is to lead, develop, and implement initiatives that build the Red Bull brand, availability, consumption and profitability in the On Premise Key Accounts universe. As leader of the National Key Account Managers and Specialists, the HOKA will be responsible for driving both the current and future distribution and...

  • Head of On Premise Key Accounts

    2 months ago

    Cape Town, South Africa Red Bull Full time

    Company DescriptionThe focus of this role is to lead, develop, and implement initiatives that build the Red Bull brand, availability, consumption and profitability in the On Premise Key Accounts universe. As leader of the National Key Account Managers and Specialists, the HOKA will be responsible for driving both the current and future distribution and sales...

  • On Premise Graduate Trainee

    2 months ago

    Cape Town, South Africa Red Bull Full time

    Company DescriptionAre you ready to accelerate your career and embark on an exciting journey with the Red Bull Graduate Trainee Program in South Africa?Then this is your chance!Join us for our 18 month Graduate Trainee Program starting in January 2025.You'll get the chance to work with our highly professional teams and show us your capabilities. Your...

  • On Premise Trade Marketing Specialist

    1 month ago

    Cape Town, Western Cape, South Africa Red Bull Full time

    Accelerate Your Career with Red BullWe are seeking a talented and ambitious individual to join our 18-month Graduate Trainee Program in South Africa. As an On Premise Graduate Trainee, you will have the opportunity to work with our highly professional teams and develop your skills in trade marketing and customer development.Key Responsibilities:Support and...

  • On Premise Trade Marketing Specialist

    4 weeks ago

    Cape Town, Western Cape, South Africa Red Bull Full time

    Company OverviewRed Bull is a leading energy drink company that offers a unique opportunity for graduates to kick-start their careers in the On Premise trade marketing sector.We are seeking a highly motivated and ambitious individual to join our team as an On Premise Graduate Trainee.The successful candidate will have the chance to work with our professional...

  • On Premise Trade Marketing Specialist

    4 weeks ago

    Cape Town, Western Cape, South Africa Red Bull Full time

    About the RoleWe are seeking a highly motivated and ambitious Graduate Trainee to join our On Premise team in South Africa. As a key member of our team, you will be responsible for supporting and delivering On Premise projects across the channel, with a focus on Trade & Customer marketing.You will work closely with our highly professional teams to develop...

  • On-premise Key Accounts Marketing Specialist: Youth

    6 months ago

    Cape Town, South Africa Viv Gordon Placements Full time

    The role’s key purpose is to lead the channel marketing strategy with the aim to position the brand as the number one Brand for the consumer and trade. This is achieved by increasing visible distribution, building Brand relevance and increased use across the entire On-Premise channel. As the On-Premise Key Account Marketing Specialist, you will implement...

  • Head of Marketing and Brand Development

    1 month ago

    Cape Town, Western Cape, South Africa Hire Resolve Full time

    Job Title: Head of MarketingHire Resolve's client is seeking a seasoned marketing professional to lead and manage the marketing team in their beverage manufacturing company based in the Western Cape. The ideal candidate will be responsible for developing and executing marketing strategies to promote our products and increase brand awareness.Key...

  • Head of Marketing

    1 month ago

    Cape Town, South Africa Hire Resolve Full time

    Hire Resolve's client is seeking a Head of Marketing to lead and manage the marketing team in their beverage manufacturing company based in the Western Cape. The ideal candidate will be responsible for developing and executing marketing strategies to promote our products and increase brand awareness. This role requires a strategic thinker with a creative...

  • Head of Marketing – Beverage Manufacturing Industry

    1 month ago

    Cape Town, South Africa Jobted ZA C2 Full time

    Overview Hire Resolve’s client is seeking a Head of Marketing to lead and manage the marketing team in their beverage manufacturing company based in the Western Cape. The ideal candidate will be responsible for developing and executing marketing strategies to promote our products and increase brand awareness. This role requires a strategic thinker with a...

  • Head of Marketing

    2 months ago

    Cape Town, South Africa Hire Resolve Full time

    Hire Resolve's client is seeking a Head of Marketing to lead and manage the marketing team in their beverage manufacturing company based in the Western Cape. The ideal candidate will be responsible for developing and executing marketing strategies to promote our products and increase brand awareness. This role requires a strategic thinker with a creative...

  • Marketing Director

    3 weeks ago

    Cape Town, Western Cape, South Africa Hire Resolve Full time

    Job Title: Head of MarketingHire Resolve's client is seeking a Head of Marketing to lead and manage the marketing team in their beverage manufacturing company based in the Western Cape. The ideal candidate will be responsible for developing and executing marketing strategies to promote our products and increase brand awareness.Key Responsibilities:Develop...

  • Off Premise Graduate Trainee

    1 month ago

    Cape Town, South Africa Red Bull Full time

    **Company Description**: **Are you ready to accelerate your career and embark on an exciting journey with the Red Bull Graduate Trainee Program in South Africa?** Then this is your chance! Join us for our 18 month Graduate Trainee Program starting in January 2025. You'll get the chance to work with our highly professional teams and show us your...

  • Off Premise Graduate Trainee

    4 weeks ago

    Cape Town, South Africa Red Bull Full time

    Company Description Are you ready to accelerate your career and embark on an exciting journey with the Red Bull Graduate Trainee Program in South Africa? Then this is your chance! Join us for our 18 month Graduate Trainee Program starting in January 2025. You'll get the chance to work with our highly professional teams and show us your capabilities. Your...

  • Off Premise Graduate Trainee

    2 months ago

    Cape Town, South Africa Red Bull Full time

    Company DescriptionAre you ready to accelerate your career and embark on an exciting journey with the Red Bull Graduate Trainee Program in South Africa?Then this is your chance!Join us for our 18 month Graduate Trainee Program starting in January 2025.You'll get the chance to work with our highly professional teams and show us your capabilities. Your...