Head of Brand
3 weeks ago
Who are we?- Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratize financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture is that of agility and constant deployment, we believe in learning fast, learning cheap and learning forward. Our aim is to provide a work environment where knowledge workers can accelerate the development of their ideas and bring innovation to market, at the same time provide compelling career and development proposition that will enable them to realize their dreams.**What will you do?**
- The dynamic and visionary Head of Brand will lead the brand strategy and position Sanlam as the brand most Africans trust to help them live with financial confidence.- Your leadership will be instrumental in driving the Group Brand and Marketing strategy in line with business aspirations, and creating a compelling narrative that communicates the unique value proposition of the Sanlam brand as well as our new fintech offering. In this role, you will collaborate with cross-functional teams to develop innovative brand campaigns, establish consistent brand messaging, and oversee the creative direction across various marketing channels.-
- Core Outputs/Tasks- Development and implementation of the Group Brand and Marketing strategy to strengthen brand positioning, in line with business goals, values and aspirations.
- Collaborate with internal teams, external agencies, and stakeholders to ensure consistent implementation of the brand messaging across all touchpoints.
- Champion brand guidelines and standards to maintain brand integrity and coherence across all communications.
- Leading the conceptualisation and implementation of integrated brand marketing campaigns to drive brand awareness, engagement, and acquisition.
- Managing strategic relationships with external partners like creative and media agencies while building and maintaining strong internal relationships with Heads of Marketing and other key stakeholders across the business and clusters.
- Monitor market trends and consumer insights to adapt the brand strategy and stay ahead of the industry.
- Ongoing measurement and tracking of brand performance to drive continuous improvement in marketing effectiveness and efficiency.
- Staying up to date with industry trends, emerging technologies, and best practices in brand and marketing, leveraging this knowledge to drive innovation and competitive advantage.
- The leadership, mentorship, and development of a diverse high-performance team, fostering a collaborative and innovative culture.
- Effective management of the brand budget.
**What will make you successful in this role?**
- Excellent communication skills, both written and verbal.
- Comfortable with ambiguity in a fluid organization.
- A natural skill to engage with people at a deep level whether observing or interviewing customers or working with fellow team members and clients.
- A high level of attention to detail with excellent organizational skills.
- Passionate and enthusiastic about excellence and attention to detail.
- A self-starter who identifies opportunities and potential problems — addressing them effectively and efficiently.
- Qualification and Experience- Bachelor’s or master’s degree in marketing, business or related fields.
- 10 years+ experience in brand and marketing including 5 years in a management role.
- Experience in tech or fintech industries a plus.
- Who you are and what you know- You have excellent strategic and conceptual thinking, problem solving and decision-making skills.
- You are a senior leader, who know how to get the best out of others with a proven track record of managing diverse high-performance teams.
- You have worked in complex organisations and know how to use your influence to gain support.
- You have great interpersonal, communication and presentation skills and know how to tell stories and sell ideas.
- You are passionate about everything brand and marketing, digitally savvy and can work in an agile environment.
- You have a passion for people and what makes them tick and could unearth new insights to drive breakthrough ideas.
- You can use data to create frameworks for fast brand related decision making.
- You have a sense of ownership and pride in your performance and its impact on the company’s success.
- How you’ll think- **You are high agency**:Looking for ways to do, instead of reasons not to.
- **Where some see impossible, you see a way**: Turning obstacles into opportunity, chance into change.
- **You love creating more with less**:Knowing that the biggest impact is born of the smallest acts.
- **You seek out and value different perspectives**:Believing that when we change how we look at things, how things look for us also changes. Making tomorrow not just differen
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