Events Trade Manager

3 days ago

Cape Town, South Africa Luelle Consulting Full time

**Western Cape**, CPT - CBD**

**R 500000 - R 600000 Annually Cost To Company (Negotiable)**

**Event manager/Trade Activations Manager - FMCG**
**On and Off Trade**

**Job Purpose**:
***
**Responsible for In Trade execution
- campaign implementation & activations in the on-trade, as well as improved visibility in the off-trade across the Cape Town area**:
***
***
**Key Duties and Responsibilities**:
***
**Job Scope and Context**:
***
- **Service level**:****:

- **Office based and with travel to activations**:***
***

**Regional events and activations executed**
***
**Develop an annual event and activation plan for the region**:
***
- **Brand Teams, Field Sales, National Trade Execution Manager and other interested parties are consulted**:****:

- **Plans built in line with strategy and focus on maintaining and growing market share**:****:

- **Annual calendar of regional activity is collated and adhered to**:****:

- **National Activity viewer is well maintained for region**:****:

- **Key customers are consulted about activation plans**:****:

- **Customer requests for activations adhered to**:****:

- **Budget ledger complied to effect plan**:***

***

**Oversee the execution of regional activities**:
***
- **Sufficient staffing numbers (internal and external) are present at events**:****:

- **Staff are in line with brand image and target market**:****:

- **Brand activators have sufficient product knowledge**:****:

- **Activation POS well managed with warehouse and trade execution team**:****:

- **Correct, clean & complete POS items are timeously prepared, delivered and returned to & from activations**:****:

- **Activations are executed according to brand & trade marketing standards**:****:

- **Events are well attended by target audience**:****:

- **Events comply with regulatory requirements (health & safety etc)**:****:

- **Field Sales are assisted with off-trade tasks**:***

***

**Conduct post
- event analysis**:
***
- **Stakeholders are consulted on success of each event**:****:

- **Outcomes of event are measured against objectives**:****:

- **Return on investment measured for each event**:****:

- **Improvements are made in the planning and execution of events**:****:

- **Monthly feedback reports are compiled and sent to all Stakeholders**:***

***

**Brand strategies and marketing campaigns deliver increased sales in the region**:
***
**Develop an understanding of the market**:
***
- **Opportunities with respect to product, markets, trends and new technologies and alternative distribution channels are identified and recommendations made**:****:

- **Regional opposition activity tracked and reported**:****:

- **Analysis of regional market share and sales available**:***

***

**Implement regional marketing plan for on
- trade**:
***
- **Regional events and opportunities identified**:****:

- **Campaigns delivered on time and to budget**:****:

- **Regional marketing information provided to all Stakeholders**:****:

- **Monthly feedback reports collated and submitted**:***

***

**Requisitions, budgets, payments and records competently managed**:
***
**Processing of administrative documentation**:
***
- **Promotional liquor requisitions are processed and stock collected**:****:

- **Outstanding promotional stock collected and returned to warehouse**:****:

- **Regional budgets are updated when expenditure occurs**:****:

- **Outstanding payments are followed up**:****:

- **Promotional payments and banking reconciled**:****:

- **Invoices are coded and forwarded to Finance**:****:

- **External and internal payments statements collected monthly to ensure payment actioned**:****:

- **Minutes of Regional Meetings documented**:***

***

**Productive relationships with internal and external stakeholders maintained**:
***
**Coordinate with sales, marketing, operations and finance**:
***
- **Internal stakeholders aware of promotional and event activities**:****:

- **Stock is available**:****:

- **Finance receiving supplier invoices**:***

***

**Collaborate with external agencies**:
***
- **Vendors for events are properly briefed and competently carry out function within budget constraints Event costs adhere to budgetary estimates**:****:

- **Third-party providers are timeously paid**:***

***

**Event budget managed effectively**:
***
**Forecast annual capital and operational expenses**:
***
- **Accurate forecasts made**:****:

- **Budget compiled and approved in line with policy guidelines**:***

***

**Manage costs against approved budget**:
***
- **Potential areas of saving and optimisation highlighted**:****:

- **Expenditure aligns with budget**:****:

- **Meaningful variance analysis reports provided**:****:

- **Bottom line results optimised**:***

***

**Talented staff recruited, developed, managed and motivated**:
***
- **Structure and resourcing levels evaluated**:****:

- **Job descriptions relevant and up to date**:****:

- **Vacancies filled in line with policies, equity targ

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