Head of Marketing

7 months ago

Cape Town, South Africa dmg events Full time

**About us - dmg events**

dmg events is an international exhibitions and publishing company. We attract more than 425,000 visitors to our global portfolio of 80 exhibitions each year. Through our global events, our aim is simple. We want to accelerate business through face-to-face events, which is why we work so hard to bring people together, creating opportunities for them to network, learn and do business. dmg events is part of the Daily Mail Group Trust (DMGT). DMGT Manages a diverse, multinational portfolio of companies with total revenues of £2bn, that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment.

**Job Description Summary**:The head of the marketing role takes on overall responsibility for developing and then ensuring the successful implementation and execution of the transport, mining, and trade portfolio of events marketing strategies and plans.

**Planning**
- Develop the overall project marketing strategy for each project and the overall portfolio.
- Work with PD to outline a realistic budget for each project and adjust according to commercial performance of the project.
- Work with cross-functional groups to foster a sound strategy that will echo and will deliver the overall vision and objectives.
- Identify target universe and key segments within target universe and strategize best options to reach these prospects.
- Develop personas, value propositions and messaging for each of the key segments.
- Work with Head of Digital to ensure digital strategy is aligned and implemented by the internal team or by the Digital Agency.
- Work with data team to implement strategic database build activities.
- Work with internal teams to ensure data governance and data management policies are adhered to.
- Develop a cohesive plan that will better integrate the comms and campaigning of the event product with the print/digital magazine.
- Ongoing organising and prioritising of tasks and responsibilities.

**External facing activities**:

- Create an effective stakeholder liaison network and ensure ongoing communications are maintained:

- Establish an effective liaison role with relevant trade Association and Media partners (stakeholders) to ensure that a two-way liaison channel is created and maintained. Share this information with the appointed PR Agency, if necessary,
- Engage, establish a network of construction-related retailers to implement the communications plan to contractors, and
- Create and update stakeholder database regularly.
- Work with key anchor SPEX clients marketing teams to ensure the marketing elements of their contracts are fulfilled.

**Campaign management and execution**:

- Create and implement an integrated marketing strategy for each product within the portfolio (including exhibitor, conference, and visitor campaigns, as well as campaigns around related special events).
- Use the full marketing mix to promote the exhibition and workshops in accordance with the marketing strategy and overall business objectives.
- Brief Website Agency appropriately and ensure show websites are fully up to date with latest information in accordance with the campaign cycle.
- Maintain active social media channels in-line with market expectations, monitor engagement and maximise conversion.
- Appoint and then manage PR Agency and oversee PR campaign.
- Copywrite and proof all marketing materials (in conjunction with PD if needed) in line with the content calendar and messaging.
- Update and adhere to agreed marketing budget.

**Analysis and insight**:

- Analyze previous marketing campaigns and KPI's to execute targeted data/campaign selections.
- Analyze and report trends over time and use these insights to build more effective campaigns.
- Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure.
- Monitor campaign performance, produce relevant and timely reports, and if necessary, adjust plans, based on data insights.
- Monitor and adjust digital marketing activity based on performance metrics.
- Use all media tools such as social platforms, explore new marketing channels.
- Use GA and Power BI (and other analytics dashboards if needed) to monitor and report campaign performance.
- Deliver required support and collateral for the event (live or digital) in line with the CI. (Conference proceedings, signage, retention marketing)

**Reporting**:

- Provide KPI reports as is required.
- Quarterly forecasts.
- Weekly updates.
- Input to the Monthly Management Reporting.
- Support PD in annual budgeting and commentary.
- On the day event reporting - visitor footfall, attendance etc. to the PD and principals within the business.
- Post campaign reporting, analysis and round-up.

**Leadership**:

- Develop a collaborative approach to engage and work across functions within the SA group. In addition, develop relationships with the entire marketing function globally to ensure best practices are

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