Events Manager
2 weeks ago
A prestigious Wine Estates seeks to employ a seasoned events manager who will be responsible for the world-class delivery and execution of the wine portfolio experiences.
The successful incumbent will drive and implement event strategies at the following touchpoints:
- Brand events and sponsorships
- Trade & industry shows
- Internal conferences and events
- Wine stand sales at hospitality team’s brand home events
The event manager will be responsible to: - Contribute to the development of integrated annual plans through the strategic planning and ownership of a 12 month event activity calendar linked to goals & ROI - Co-ordinate all aspects of events from planning, executing right through to post-event evaluation and reporting as required - Work with the relevant internal teams to plan and execute pre, during, and post event nurture and engagement programs where appropriate - Develop event digital toolkits including standards and assets for best-practise sharing to ensure seamless experience and flawless execution of same or similar activities across key markets - Collaborate with trade marketing & loyalty club leads to maximise loyalty club lead generation at events - Manage the annual events budget, seeking out opportunities to maximise cost savings and ROI without compromising premium execution - Act as first point of contact, evaluating all ad-hoc proposals and opportunities received, declining where not aligned to core strategy and elevating internally for further consideration where warranted - Act as the in-house events marketing champion, willing to coach the broader teams on how to use this engagement platform for successful outputs - Research trends in event planning to develop new ideas for future events - Co-ordinate group logistics & agenda for multi-brand home visits (individual brand home tours & tastings managed directly by on-site hospitality & tasting room teams)
**Job Requirements**: _
- Degree in marketing, communication, or related field
- 3 - 5 years’ experience in a comparable FMCG, luxury category and / or wine environment - Solid understanding of the event marketing strategies, trends, and technologies
- Computer literacy & tech-savvy
**Personal Attributes and competencies**:
- Highly organised and efficient, able to get things done amid ambiguity - Demonstrate exceptional communication, networking and relationship service skills. - Exceptional creative flair coupled with a data-driven mentality and sense of how to use insights to sharpen impact - Strategically minded with operational capability - Problem-solving skills, ability to remain calm under pressure and create solutions - Attention to detail, passionate and takes pride in work - Happy to be hands-on and demonstrates accountability - Efficient multitasker with good time management and delegation skills - Budgeting capability - Tech-savvy
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