Head of Marketing

3 months ago

Cape Town, South Africa Recruitment Matters (Pty) Ltd Full time

**Responsibilities**:

- Develop and implement innovative marketing strategies that align with the company's goals and objectives in the beverages sector.
- Oversee brand development and management, ensuring consistency in brand messaging across all channels.
- Conduct thorough market research to understand consumer behavior, trends, and competitive landscape in the beverages industry.
- Plan and execute effective marketing campaigns across various channels, including digital, print, and events.
- Lead and mentor the marketing team, fostering a creative and productive work environment.
- Manage the marketing budget efficiently, ensuring optimal allocation of resources for maximum impact.
- Work closely with sales, product development, and other departments to ensure cohesive brand messaging and strategy implementation.
- Monitor, analyze, and report on the performance of marketing campaigns and strategies, making data-driven adjustments as needed.
- Engage with external and internal stakeholders, including suppliers, distributors, and senior management, to ensure alignment and support for marketing initiatives
- Stay abreast of the latest trends in the FMCG and beverage industry, incorporating innovative ideas and technologies into marketing strategies.

**Key Skills**:

- Strong leadership skills with experience in managing and motivating teams.
- Excellent analytical and problem-solving abilities.
- Deep understanding of market research techniques and consumer psychology.
- Proficient in digital marketing strategies, including social media, SEO, and content marketing.
- Outstanding communication and interpersonal skills.
- Ability to work under pressure and adapt to a fast-paced, changing environment.

**Qualifications**:

- Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
- Minimum of 8-10 years of experience in marketing, with a significant portion in the FMCG sector, preferably in beverages.
- Proven track record of developing and executing successful marketing strategies in the FMCG space.

**Job Types**: Full-time, Permanent

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