Head of Clients and Markets

4 months ago

Cape Town, South Africa AfriBridge Full time

**PURPOSE (**include primary accomplishments, products, and services, who benefits from them and how**)**

The Head of Clients and Market is responsible for leading and developing the growth strategy for the company’s client base and overall market position. To work collaboratively with internal teams to execute the company’s strategic marketing and business development plans.

Ensure responsibility of developing a deep understanding of the market trends and client needs and deploying marketing strategies that support the growth of the business - work across our SA/Africa markets, clients, and practice groups with a majority focus on engagement and conversion stages of the sales pipeline.

**KEY ACCOUNTABILITIES**

**Our strategy seeks to**:

- Manage and develop clients and profile in our global sectors.
- Adopt a content and product led approach in taking our sectors and practice groups to market.
- Prioritise the use of integrated digital marketing channels.
- Ensure that the highest value clients and opportunities command the highest value BD attention and bespoke tactics.

**Specific responsibilities include, but are not limited to**:

- Lead BD related development and implementation of key growth strategies for a portfolio of practices and sectors.
- Drive a connected and consistent approach to regional practices/sectors in line with our global practice group strategy.
- Develop clear strategies and C&M plans, formulate aligned marketing campaigns, and maintain a strong focus on growing key client relationships.
- Maintain an in-depth understanding of the relevant practices, sectors and markets to inform C&M activities.
- Act as a conduit of information and collaboration to further connect the regional and international office network.
- Manage the production and delivery of bids and tenders, working in partnership with the relevant partners and BD staff, such that bids accurately reflect the business proposition being presented and the related C&M plans for that client, sector, or service.
- Create, maintain, and improve pitch resources such as a credentials database, standard wording, and case studies.
- Implement a client development plan, including working collaboratively with colleagues across various functions (e.g. HR, Finance, Business Intake) to implement agreed yearly milestones.
- Manage the communication and marketing strategy of your groups, including executing multichannel marketing campaigns in coordination with marketing and communications team.
- Manage all marketing materials and activities in support of the business development agendas including: brochures, directory submissions, awards submissions, web pages, CVs, client articles, social media posts, newsletters, reports, events, podcasts, webinars etc.
- Coordinate and execute the organisation of virtual and in person events.
- Champion the use of the firm's CRM database and manage regional marketing lists.
- Formulate relevant business development budgets and manage the budget to ensure appropriate expenditure and that the firm receives suitable return on that investment.
- Maintain the operational standards of the Business Development team to ensure:

- Our branding approach is implemented effectively.
- Communication materials effectively represent the positioning of each area.
- Our approach to pitches is informed by sector knowledge and client insight.
- The management of events is efficient and cost-effective.
- PR strategies support business development plans and enhance campaigns.
- Undertake other projects as may be assigned by the regional or global leadership team.

**KNOWLEDGE, SKILLS AND ABILITIES REQUIRED**

**Education And Experience**
- Bachelor's degree in Marketing, Communications, Business Administration, or similar field.
- 5+ years of experience in Marketing & Business Development
- Business Professional Services background
- Demonstrable experience in developing and executing marketing and business development strategies.
- Prior experience in financial or technology industries is a plus.
- Excellent leadership and people management skills.
- Strong analytical and problem-solving skills.
- Exceptional communication and interpersonal skills.
- Ability to collaborate with a variety of internal stakeholders and external clients.
- Able to work independently and take initiative.
- Possess excellent IT skills with knowledge of Word, PowerPoint, Excel and Internet research tools essential. Knowledge of common legal CRM and marketing systems for client mailings and webinars is preferrable.
- Have an understanding of client service standards and client relationship management.
- Have strong organisational skills with ability to prioritise multiple tasks and projects, manage expectations of stakeholders and meet deadlines.
- Have excellent English language skills (written and spoken) and demonstrate attention to detail.
- Flexibility and willingness to adjust work schedule from time-to-time according to workload d

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