Head of Leisure Sales

1 month ago

Cape Town, South Africa HotelJobs.co.za Full time

**Kendrick Recruitment is searching for a highly experienced Head of Leisure Sales for a reputable, well-known luxury hotel & lodge portfolio, based at their Head offices in Cape Town.**

**Summary**

The Head of Leisure Sales is solely responsible for all local and international sales activities with a specific focus on selling to the hotel’s leisure market. Heavy emphasis will be placed on building a strategy and maintaining relationships within this market while mentoring and guiding the leisure segment team.

**Key Results Areas**
- Researches, establishes and assists in writing the Sales Plan incorporating all areas within each property within the group
- Develops relationships with the major clients and establishes new clients for the properties within the group
- Produces the necessary reports required by the Director of Sales /or Management
- Ensures that research work is carried out in accordance with the Group policies and procedures (refer to Group SOP Manual)
- Keeps the necessary records detailing progress with clients and adheres to the “Chase System”

**Organisational Relationships**

Liaises with Heads of Department, in particular:

- General Managers (when required)
- Front Office Managers
- Reservations
- Sales Segmentation Heads
- Leisure Sales Team
- Food & Beverage Management Team
- Executive Housekeeper (when required)
- Banqueting Departments
- Revenue Team

**Responsibilities**:
**Sales Administration**
- Ensure all account correspondence is kept in updated files
- All actions listed in account files have the appropriate trace dates
- Ensures that research work is undertaken in accordance with accepted research standards and growing competitor market intelligence (ie. Competitor rates & key accounts)
- Fosters good relationships with key contacts & product buyers in the leisure sector both locally and internationally.
- Assist in increasing the number of contacts we have recorded on our Top Accounts and have a plan to send these contacts regular notes and sales information/specials both locally and internationally.
- Visits potential clients to sell the facilities within each property.
- Attends such meetings as deemed necessary by the Director of Sales
- Assist in planning & hosting all necessary FAM/Sales Trips/site inspections to each property.
- To update and check as necessary all company rates
- Guide and lead leisure segment team in alignment to the leisure strategy
- Attends and assists the Director of Sales in organising participation at trade exhibitions/workshops both locally and internationally.
- Performs all necessary administrative duties as laid out in the Group Operating Procedure Document (SOP)
- Complete all required reports - daily, weekly, monthly

**Account Management**
- Maintains a consistent & qualified sales call plan per week including your teams’ actions and plans according to the sales plan and in line with the budget for the year.
- Understand your clients’ booking trends, potential volumes and other preferred properties
- To have face-to-face meetings with key influencers and bookers from assigned clients
- To set clear call objectives and complete detailed call reports for each appointment including follow-up/chase system
- To grow list of account contacts to ensure best possible account penetration both locally & internationally.
- To gain a clear understanding of your accounts’ company structure and implement a plan to penetrate all relevant divisions
- To develop profiles for all key influencers, bookers and decision makers and include birthdays, anniversaries, personal preferences etc.

**Business Development**
- To work closely with the Director of Sales to identify our competitors Top Accounts
- With support of the Sales Co-ordinator, complete research on potential accounts
- To work closely with the Front Desk, Reservations & Banqueting Departments to collect all potential sales leads
- To be aware of key selling points of all properties within the group and to cross sell these on every relevant opportunity
- Attend all required meetings
- Provide a weekly sales update to the Director of Sales
- Develops & grows leisure business from the international markets.
- Develop & present a sales strategy & budget for the local and international leisure markets.
- Performs any additional duties that may be required or requested by the Director of Sales

**Performance Standards & Assessment**
- The overall results of the properties in terms of sales volumes and key performance indicators
- Achievement of targets, room nights, events and functions sold.
- Hotel/property revenue budgets will meet/exceed budgeted expectations
- Development of key clients and leads
- Timekeeping and appearance whilst on duty and representing the company outside of the properties
- The quality of the administration practiced and the records that are kept
- That Sales expenses will be kept in-line with budgeted guidelines.

**Skills & Knowledge**
- Minimum of 5 year

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