Marketing Manager
6 months ago
A prestigious and historic destination nestled in the heart of one of Cape Town’s scenic Wine Valley's. Renowned for its award-winning wines, luxurious accommodations, exquisite dining experiences, and rejuvenating spa services
**Key Responsibilities**:
- Develop and execute comprehensive marketing strategies tailored to each area of hospitality, including dining, accommodations, and spa services.
- Collaborate with cross-functional teams to ensure alignment between marketing initiatives and overall business objectives.
- Cultivate strategic partnerships with local businesses, influencers, and organizations to enhance brand visibility and drive customer acquisition.
- Conduct market research and analysis to identify emerging trends, consumer preferences, and competitive landscapes, informing future marketing efforts.
- Monitor and evaluate the performance of marketing campaigns, utilizing data-driven insights to iterate and optimize strategies for maximum impact.
- Stay abreast of industry developments, best practices, and innovations in hospitality marketing, continuously seeking opportunities for innovation and improvement.
**Qualifications**:
- Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or related field.
- Proven experience (3-5years) in marketing roles within the hospitality industry, with a focus on food and beverage, accommodations, and/or spa services.
- Exceptional communication skills, with the ability to articulate complex ideas clearly and persuasively.
- Strategic thinker with a creative mindset and a keen eye for detail.
- Demonstrated ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment.
- Proficiency in marketing analytics tools and platforms, such as Google Analytics, Adobe Analytics, or similar.
- Passion for hospitality, gastronomy, and luxury experiences, with a commitment to delivering exceptional guest satisfaction.
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