Marketing Manager

3 weeks ago


Cape Town, South Africa GOODHOPE MEAT HYPER Full time

**Marketing Manager**
A Marketing Manager is responsible for developing and implementing marketing strategies to drive sales and brand awareness for a retail business. This role requires a blend of creativity, analytical thinking, and strong communication skills.
- Conduct market research to understand customer trends and preferences.
- Analyse marketing campaign performance and adjust strategies as needed.
- Manage the marketing budget and ensure a return on investment (ROI).
- Collaborate with other departments, such as sales, merchandising, and product development, to ensure a cohesive brand experience.
- Oversee the creation of marketing materials, including advertising copy, website content, and social media posts.
- Stay up-to-date on the latest marketing trends and technologies.
- Manage and mentor marketing team members (if applicable).

**Qualifications**:

- Bachelor's degree in Marketing, Business Administration, or a related field (preferred).
- Minimum 3-5 years of experience in retail marketing.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of consumer behaviour and retail marketing principles.
- Excellent analytical and problem-solving skills.
- Creativity and the ability to develop innovative marketing concepts.
- Proficiency in digital marketing tools and platforms (e.g., SEO, SEM, social media analytics).
- Strong communication, interpersonal, and presentation skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Additional Skills (depending on the company):

- Knowledge of graphic design principles.
- Experience with public relations and influencer marketing.
- Experience with loyalty programs and customer relationship management (CRM) systems.



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