Digital Account Manager

5 months ago

Germiston, South Africa PepsiCo Full time

Overview:
**We are PepsiCo**

PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.

PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. In South Africa the company’s brands include Weet-Bix, Simba, Liqui Fruit, Lay’s, SASKO and White Star.

PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

In South Africa (SA), you will find our products across the region at breakfast, lunch or dinner. At the gym or on the field. In the office or on the go. We refresh, restore and rejuvenate our consumers all day, every day with our key brands including Simba, Lay's, Liqui Fruit and Bokomo range of cereals. PepsiCo SA employs more than 13, 000 people across our three business divisions: Bakeries, Grains, Foods, Fruit, Snacks, Juice & Beverages.

**Responsibilities**:
**Digital Account Manager**
- Advise around data driven strategy & be a decisive decision maker to influence the development of cross-discipline media communications & planning.
- Execute best in class digital media across all brands SA P01.
- Responsible for media & relationship with agencies and astute as developing and improving collaboration and ways of working.

**Accountabilities**:

- Support digital strategy development across all brands
- Evaluate, assess, and recommend the most effective digital strategy to satisfy marketing objectives & oversee the translation of these strategies into the final digital plans.
- Deliver on scale digital & interactive media platforms to drive reach and drive deep consumer engagement.
- Responsible for correct execution of A&M allocation for all brands to maximize working/non-working efficiency to 80/20 ratio.
- Build a digital relationship with digital agency partners and ensure the Ways of Working is executed correctly.
- Working together with brand teams, ensure media deliverables are met and aligned with overall marketing goals /objectives.
- Execute digital annual operating plans in line with brand plans and KPIs.
- Manage Joint business planning with key publishers in the market.
- Responsible for determining budget allocation based on initiatives and projects approved by Director Marketing for implementation within the MU.
- Responsible for delivery of media effectiveness evaluations (supported by Insights); including ROI. Helps to translate information and analysis into observations/lessons learned.
- Responsible to provide media & digital marketing guidance, best practice sharing to build capability of BU marketing team.
- Responsible for achieving personalization at scale and first party data KPIs in partnership with brand teams.
- Signing off all media plans and innovations.
- Management and auditing of brand websites and competitions.

Qualifications:
**What will qualify you for this role?**
- 5-7 years experience in digital account management
- BCom Marketing degree or similar
- Written and verbal communication skills
- Advance Media and digital engagement understanding
- Advanced knowledge of media and programmatic buying
- Prioritization skills
- Go getter and sense of urgency to get results
- Comfortable with ambiguity and need to advice through influence across multiple teams rather than by managerial lines.
- Dealing with ambiguity
- Needing to lead by inspiration and influence through knowledge in the field
- Experienced with multiple projects at once
- Experienced with working with multiple stakeholders with different objectives, allowing them to see common ground
- High degree of attention to detail
- High affinity for problem solving
- High affinity to “filing”, tracking and project management

**“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"

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