Media Strategist

3 weeks ago

Cape Town, South Africa Incubeta Full time

The **Digital Media Strategist & Planner** will be responsible for ensuring the success of digital media planning & buying within Incubeta. The primary goal of this role is to help clients build their brands and generate leads across the most effective platforms/channels. This is achieved by developing in-depth and well-formulated media strategies, and media plans based on our clients business objectives.

The ideal Media Strategist has a good operational understanding of all media channels and the way a media strategy is brought together. They have implemented campaigns on platforms like Facebook Ads Manager, Google Ads Manager and DV360 and they understand how campaigns roll-out. Great communication skills are a key requirement when liaising with various teams/departments, clients and negotiating with publishers.

**Place Within Organisation**
- Reports to the Head of Media Strategy and Planning in the Global Ops Team.
- Works internally with the Media Managers, Media Consultants, Commercial Team and externally with clients and publishers.

**Tasks & Responsibilities**

Building out Digital Media Strategy and Media plans as part of the Media Strategy and Planning team, including but not limited to:

- Drive best practice media planning and buying guidelines, KPI's and standardised reporting
- Provide strategic research including market insights and/or media landscape insights, market and channel mix recommendations.
- Develop and present digital media strategies that maximize ROI on the media investments for Incubeta clients.
- Ensure the working media budget is efficiently and effectively optimised ensuring timely delivery of campaigns against budget.
- Foster relationships with Publishers (media owners)
- Manage negotiations and agreements of the media planning and buying between local Publishers (media owners) and Incubeta maximising the media investments for Incubeta clients.
- Source Publisher products and deals that are relevant and pertinent to the time of year and/or deal specifications.
- Work closely with the Client Lead Consultant, to effectively deliver on client proposals, solutions and roadmaps to achieve the objectives.
- Collaborate with the Operational teams to promote organisational collaboration between all Incubeta business functions & bring service delivery to the forefront of Incubeta's offering
- Financial management of media bookings and performance on behalf of Incubeta clients. Ownership to deliver on booking vs. targets/forecast for the clients' media plans.
- Drive the creation and delivery of solutions that build on the business's current offerings through the adoption of innovative and collaborative thinking
- Drive compliance and proactively makes improvements to Incubeta's Digital Media Strategy and planning processes, policies and procedures
- Own implementation of best-practice and showcasing Digital Media Strategy trends to the wider team
- Keep abreast of competitor activity/new market communication.
- Foster relationships within Incubeta to strengthen relationships with other departments

**Knowledge & Experience**

**_Imperative Skills_**:

- Minimum 4 years' experience in a Media Planning & Strategy role
- Expert understanding of the digital agency & performance marketing landscape, it's challenges and opportunities
- Experience in both media planning and buying along with a strong digital foundation is a requirement, with an ability to stay ahead of the ever-evolving media landscape
- Strong understanding of all digital marketing channels, ad technologies and cross-media solutions
- Passionate about (ad) technology and how technology can shape the online advertising industry and ecosystem for the benefit of our customers
- Strong knowledge of and practical experience in Facebook Ads Manager, Twitter Ads Manager and premium publishers/other media networks.
- A functional understanding of using and implementing one of the leading digital marketing solutions/tools - Google Marketing Platform including Campaign Manager, DV360, SA360, Google Analytics
- Good technical communicator - be able to turn complexity into simplicity.
- Strong analytical and problem-solving skills
- Ability to understand the customer's key business & marketing challenges and translate this into how you can achieve these goals by working with the media buyers, media consultants and publishers.

**_Key Qualities:_**
- Positive, friendly and approachable
- Proactive and a stickler for details
- Outstanding ability to think creatively & strategically within the digital marketing space.
- A great communicator, with the ability to talk with clients and other partners.
- A self-starter that seeks knowledge and expertise in digital media buying.
- Tech Savvy: picks up new technology quickly and has intermediate knowledge and experience with programmatic media buying.
- Experience in stabilizing high-pressure situations & tight deadlines.
- Can work independently and prioritise multiple projects.
- Thinks

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