Hospitality Marketing Manager
1 month ago
**Hospitality Marketing Manager**
The Hospitality Marketing Manager will oversee the development and implementation of targeted marketing strategies, evaluate customer satisfaction, and create impactful branding campaigns. This role demands a customer-focused professional who is adept at analysing trends and leveraging insights to enhance the company’s market presence.
**Key Responsibilities**
- Monitor market trends and competitor activity to identify opportunities and address challenges.
- Assess customer satisfaction and ensure that services align with client expectations.
- Manage marketing budgets and ensure cost-effective expenditure.
- Collaborate with the sales team to generate leads and convert these into loyal customers.
- Organise and participate in marketing activities and events to boost brand visibility.
- Prepare performance and metrics reports for senior management review.
- Oversee branding efforts and maintain consistent messaging across all platforms.
- Manage relationships with external vendors and partner agencies.
- Act as a resource for marketing peers, offering insights into customer value scoring, content engagement, and ROI optimisation.
- Develop relationships with key industry stakeholders and participate in trade associations and events to stay abreast of customer needs.
- Work closely with leadership to execute revenue-generating programmes, including seasonal campaigns and promotional events.
- Guide properties on brand alignment and marketing best practices.
- Collaborate with marketing teams to develop a cohesive media plan and weekly marketing reports.
- Design marketing toolkits and support sales efforts with educational materials and presentations.
- Coordinate the launch of new products, features, and solutions, ensuring strong market introduction.
- Establish clear value propositions and messaging to differentiate offerings from competitors.
- Represent the organisation in communications with employees, clients, analysts, and other stakeholders.
- Provide expert support to the sales team and offer in-depth product knowledge when needed.
- Benchmark, analyse, and report on marketing initiatives and results, identifying areas for improvement.
- Lead and support cross-functional project teams to optimise outcomes and drive business growth.
- Oversee hospitality photography, video production, and SEO/SEM strategies to enhance digital presence.
- Manage ticketing systems and ensure timely responses to queries.
**Requirements**:
- Proven experience in hospitality marketing, with a minimum of seven years in a similar role.
- Strong knowledge of CRM software and digital marketing tools.
- Analytical mindset with a results-driven approach.
- Excellent communication and leadership abilities.
- Comprehensive understanding of business operations and a strong track record of strategic marketing success.
- BSc degree in Marketing, Hospitality, Business Administration, or a related field.
- Expertise in SEO, SEM, CRM, and banner/display media strategies.
- Demonstrated success in launching new products, solutions, and campaigns.
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