Digital Marketing Specialist

3 weeks ago

Cape Town, South Africa The Children's Hospital Trust Full time

Digital strategy development and execution
Conduct an analysis of the CHT brand.
Create and implement a digital marketing strategy to boost CHT brand awareness across all digital platforms.
Set clear, measurable objectives for online campaigns to grow engagement, donations, and awareness.
Identify target audiences and develop tailored campaigns to effectively reach segmented donors.
Identify and recommend the most effective digital channels for various campaigns.
Stay updated on the latest digital marketing trends and best practices to enhance brand awareness and drive ROI, supporting the team in achieving brand and fundraising goals by implementing new technology.
Content creation and management
Work with the CHT copywriter to conceptualise and create multimedia content (articles, videos, graphics) for digital platforms, aligning with CHT’s voice, vision, and mission.
Manage social media channels, including content planning, posting, engagement, and monitoring.
Communicate with followers, respond to queries professionally and promptly, and manage customer engagement.
Website management and SEO
Oversee website updates and improvements, ensuring information accuracy and a seamless user experience.
Implement SEO best practices to drive organic traffic and improve search engine rankings.
Collaborate with internal and external stakeholders to enhance website functionality and user experience.
Data analysis and reporting
Track and analyse key performance indicators (KPIs) across digital platforms, such as engagement rates, click-through rates, conversion metrics, and donor acquisition costs.
Use data to measure campaign ROI and adjust/develop strategies accordingly.
Generate reports demonstrating campaign impact and opportunities for growth or improvement.
Paid digital advertising
Plan and manage paid digital ads to drive goals like brand building or fundraising.
Regularly assess paid campaigns' ROI to ensure alignment with budget and impact expectations.
Track and manage advertising budgets, process incoming advertising invoices, and compile advertising reports.
Required skills, experience, and qualifications
Digital diploma or similar qualification.
Two or more years of experience in digital marketing, with a focus on pro bono and paid marketing campaigns and ad platforms.
Experience working in a sales, nonprofit, or fundraising environment is advantageous.
Multimedia content creation experience (videography and photography) for digital platforms.
Strong experience in brand, content marketing, and campaign management.
Excellent time management and project management skills with the ability to manage and prioritise multiple projects in a fast-paced, deadline-driven environment.
Proven track record in troubleshooting and independent problem-solving.
Excellent verbal and written communication skills.
Strong collaboration skills with the ability to navigate various stakeholders and teams.
Solid understanding of digital resources and web data.
Critical thinker who thrives in an autonomous and responsible environment.
Proven track record of meeting deadlines.
Proficiency in Google ads, display/YouTube campaigns, Meta, Twitter, TikTok, SEO, website, and other ad platforms.
Experience with WordPress is an advantage.

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