Digital Marketing Lead

4 days ago


Cape Town, South Africa Nathan Digital Full time

**Job Title: Global Marketing Lead**

**Location**: Cape town, South Africa

**Job Overview**

We are seeking a dynamic and creative **Digital Marketing Lead** to drive our marketing initiatives across the region. This role is perfect for an individual who has a passion for innovation, a keen eye for detail, and extensive expertise in graphic design. You will be responsible for shaping and executing high-quality marketing campaigns that reflect our brand's global vision while resonating with local audiences.

**Key Responsibilities**
- **Lead and Develop Marketing Strategy**:
Collaborate with senior leadership to design and implement effective marketing strategies for the Global market, ensuring alignment with the global brand and local market trends.
- **Campaign Design and Execution**:
Oversee the creation of marketing materials (digital, print, video, etc.) with a focus on high-quality, visually engaging content. Work closely with internal creative teams to ensure design consistency and brand integrity.
- **Graphic Design Expertise**:

- **Content Development and Brand Messaging**:
Ensure that all marketing content and materials are on-brand, tailored to Global market, and effectively communicate key messaging that drives engagement.
- **Cross-functional Collaboration**:
Work closely with global marketing, sales, and product teams to adapt campaigns to meet regional needs, ensuring that all marketing initiatives are cohesive and impactful.
- **Performance Monitoring & Optimization**:
Analyze the effectiveness of campaigns and design elements to optimize performance. Provide regular updates and insights to senior leadership on campaign progress and outcomes.
- **Quality Assurance**:
Maintain a strong focus on quality control in all aspects of marketing production, ensuring that materials are error-free, well-designed, and meet the highest standards of excellence.

**Required Qualifications and Skills**
- **Bachelor’s Degree in Marketing, Design, Communications, or a related field** (or equivalent experience).
- **Proven experience (5+ years) in marketing, with a strong portfolio in graphic design** for both digital and traditional media.
- **Expert proficiency in design tools** (Adobe Creative Suite: Photoshop, Illustrator, InDesign, etc.).
- **Strong eye for detail and quality control** in all creative outputs.
- **Excellent project management skills**, with the ability to juggle multiple projects while meeting deadlines and maintaining quality.
- **Experience in international or global marketing** and understanding of regional market nuances.
- **Exceptional communication skills** in both English and local languages, with the ability to tailor messages to different audiences.
- **Creative thinking and problem-solving skills**, with a proactive attitude towards design and marketing challenges.

**Preferred Qualifications**
- **Experience working in a global or multi-national marketing environment**.
- **Familiarity with marketing automation tools** and CRM platforms.

Pay: R40 000,00 - R50 000,00 per month

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- Marketing: 3 years (preferred)


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