Digital Marketing Specialist

3 days ago

Cape Town, South Africa Elevate International Full time

**Role Overview**:
As a Digital Marketing Specialist, you will take the lead on crafting and executing high-impact online marketing strategies to generate qualified leads across multiple digital channels. You will collaborate closely with our sales and content teams to optimize campaigns, drive traffic, and convert prospects into high-value leads for our own company, along with campaigns for SA, UK and US based clients

**Key Responsibilities**:

- **Lead Generation Campaigns**: Develop, implement, and optimise digital marketing strategies that drive lead generation across various platforms, including Google Ads, Facebook Ads, LinkedIn, and Instagram, tailored to the South African, UK and US markets.
- **Data Analysis & Reporting**: Use tools such as Google Analytics and Facebook Insights to monitor and report on campaign performance, identifying key trends and adjusting strategies to improve lead quality and conversion rates.
- **SEO & SEM Optimization**: Implement SEO strategies to improve organic visibility and SEM tactics to drive paid traffic, ensuring that your campaigns align with local search behaviour and trends.
- **Landing Page Optimization**: Design and optimise landing pages that resonate with South African, UK and US based audiences, ensuring a seamless user experience and high conversion rates.
- **Collaboration**: Work with the sales and content teams to align lead generation efforts with overall business objectives, ensuring a cohesive approach to marketing strategy.
- **Stay Updated**: Keep up-to-date with industry trends, new tools, and best practices in digital marketing and lead generation, particularly in the South African, UK and USA markets.

**Qualifications**:

- Proven experience (at least 2 years) in digital marketing with a focus on lead generation, particularly in South Africa, UK and USA or similar markets.
- Proven campaign success using Google Ads demonstrating a track record in ROI
- Proficient in digital marketing platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other local channels popular in South Africa.
- Strong understanding of SEO, SEM, and social media advertising, with a focus on the South African, UK and USA audience.
- Experience with data analysis tools like Google Analytics, SEMrush, or similar.
- Excellent communication skills in English
- Knowledge of South African, UK and USA consumer behaviour and preferences.
- Ability to work independently, take initiative, and optimise campaigns for maximum results.

**Preferred Skills**:

- Experience with CRM platforms (e.g., HubSpot, Salesforce, Zendesk) is an advantage.
- Familiarity with marketing automation tools such as MailChimp or ActiveCampaign.
- Google Ads or Facebook Blueprint certification is preferred.
- Experience with e-commerce lead generation or B2B lead generation is a bonus.

**Why Join Us?**
- Competitive salary and benefits tailored to the South African market.
- Opportunity to make a significant impact on the growth of the business.
- Career development opportunities in a growing and innovative company.
- A dynamic, collaborative, and supportive work environment.

**How to Apply**:
If you are an experienced Digital Marketing Specialist with a strong focus on online lead generation and you’re passionate about driving results, we’d love to hear from you

Pay: R8 500,00 - R12 500,00 per month

**Experience**:

- Digital Marketing / Lead Generation: 1 year (required)

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