CRM Campaign Executive
5 months ago
This includes conceptualising the design and copy briefs.
Planning, prioritising and managing the campaign schedule.
Optimising processes to streamline the briefing, creation and sending of Direct Marketing Campaigns.
Reporting and providing insights into the performance of campaigns to inform future campaigns.
Working closely with the CRM Manager to assist with building triggered lifecycle campaigns.
Using liquid to build dynamic and personalised marketing campaigns.
Researching and keeping the team abreast of developments on the numerous platforms andprograms used to ensure alignmentwith best practices.
Ensure that campaigns are accurately sent out on time. (This may require time after hours/ on weekends).
**Attributes required**:
Proven track record of being in a role of similar nature.
Smart, hard-working with demonstrable integrity and willing to put extra hours in to meet deadlines.
Exceptional written communication and copywriting skills.
A passion for retail and marketing is essential.
Highly organised with strong administrative skills and the ability to multitask.
Meticulous attention to detail.
The ability to thrive under pressure and meet tight deadlines.
A strong working knowledge of Google Sheets and Microsoft Excel is required.
Willing to take direction and able to work independently, demonstrating initiative.
Comfortable working under pressure in a fast-paced environment.
**Qualifications and experience**:
NQF 6 Diploma is essential.
Experience in campaign reporting and analysis (advantageous).
Experience using liquid or other template languages (advantageous).
Experience building triggered/lifecycle campaigns (advantageous).
Experience creating personalised marketing campaigns (advantageous).
Between 3 - 5 Years
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