CRM Data Analyst

4 weeks ago


Cape Town, Western Cape, South Africa takealot Full time
About the Role

We are seeking a highly skilled CRM Data Analyst to join our team in Cape Town. As a key member of our Insights and CRM department, you will be responsible for evaluating the effectiveness of CRM campaigns and identifying trends, patterns, and insights from CRM data to optimize campaign performance and maximize ROI.

Key Responsibilities
  • Evaluate the effectiveness of CRM campaigns across various channels and identify opportunities for improvement.
  • Work with the Senior Analyst to build reports and dashboards to measure and track customer value.
  • Monitor and analyze key performance metrics of the CRM channel, including revenue, customer engagement, acquisition, retention, and churn rates.
  • Perform ad-hoc analyses to address specific business questions and support decision-making processes.
  • Collaborate with cross-functional teams to align CRM initiatives with overall business objectives.
Requirements
  • Bachelor's or Honours degree in a relevant field such as Statistics, Mathematics, Engineering, Business, or Marketing.
  • 5 years of proven experience in CRM/data analysis or a similar role.
  • Experience working with CRM data and evaluating the effectiveness of CRM campaigns.
  • Practical experience using Excel, Google Sheets, SQL, Google Big Query, Looker, Google Analytics, R, and/or Python.
About Us

takealot.com is a leading South African online retailer that is passionate about delivering a world-class customer experience. We are a young, dynamic, and hyper-growth company that is looking for smart, creative, and hard-working people with integrity to join our team.



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