Senior CRM Data Analyst

2 weeks ago

Cape Town, Western Cape, South Africa takealot Full time

About the Role:

We are seeking a highly skilled Crm Analyst to join our team in Cape Town. As a Crm Analyst, you will be responsible for evaluating the effectiveness of CRM campaigns across various channels and identifying trends, patterns, and insights from CRM data to optimize campaign performance and maximize ROI.

Key Responsibilities:

  • Evaluating the effectiveness of CRM campaigns across various channels.
  • Identifying trends, patterns, and insights from CRM data to optimize campaign performance and maximize ROI.
  • Working with the Senior Analyst to build reports and dashboards to measure and track customer value.
  • Monitoring and analysing key performance metrics of the CRM channel.
  • Generating weekly, monthly and quarterly reports and dashboards to communicate performance metrics to stakeholders and senior management.
  • Performing ad-hoc analyses to address specific business questions and support decision-making processes.
  • Identifying opportunities for improvement and optimization based on performance metrics.
  • Working with the CRM teams to conduct A/B tests and analyse the results to optimize campaign targeting, messaging, and timing.
  • Collaborating with marketing teams to develop actionable insights and recommendations for future campaign strategies.
  • Collaborating with cross-functional teams to align CRM initiatives with overall business objectives.
  • Segmenting customer data based on demographics, behaviour, and other relevant criteria to personalise CRM campaigns.
  • Working closely with data teams to ensure the accuracy and completeness of customer data used for segmentation, targeting and analysis purposes.
  • Providing data-driven insights and recommendations to support strategic decision-making and improve customer engagement and retention.

About You:

  • Strong analytical and data-driven skills with a demonstrated ability to operate both strategically and tactically.
  • Excellent communication and presentation skills and ability to weave a coherent, compelling narrative around the available data.
  • Self-guided learner, self-starter, and curious and passionate about data.
  • Ability to work independently, productively and proactively follow through on all responsibilities to bring projects to a successful conclusion.
  • Ability to translate business needs and goals into analytic approach and response.
  • Ability to work on and prioritise multiple projects that will impact the business at various levels.
  • High-energy and ability to work in a fast-paced environment.
  • Strong leadership and mentor skills.
  • Solutions-oriented with a can-do attitude.
  • Highly organised and efficient, with an ability to work towards and meet tight deadlines.
  • Exceptional attention to detail.
  • Possession of a Bachelor's or Honours degree in a relevant field such as Statistics, Mathematics, Engineering, Business or Marketing.
  • 5 years of proven experience in CRM/data analysis, or a similar role.
  • Experience working with CRM data and evaluating the effectiveness of CRM campaigns.
  • Experience in a retail/e-commerce industry is advantageous.
  • Practical experience using Excel, Google Sheets, SQL, Google Big Query, Looker, Google Analytics, R and/or Python.
  • Experience working with CRM Platforms such as Braze is advantageous.
  • Experience presenting to Exco and Senior Management.
  • Analytics and/or Data Science qualification is advantageous.
  • Experience using machine learning algorithms and building predictive models.
  • Experience using various segmentation techniques.
  • A grounding in marketing and communication principles is advantageous.

About Us:

  • We are a young, dynamic, hyper-growth company.
  • We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs.
  • We have a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great.

We seek to Employ an Extra Ordinary Mind who:

  • is forthright but respectful.
  • is an expert at doing, who can not only design but also execute.
  • is analytical, able to use data to make decisions.
  • is competitive, self-directed and strives to be the BEST.
  • is passionate about the potential of e-commerce and delivering a world-class customer experience.
  • is entrepreneurial, thrives under change and accepts it is a constant and always looks for solutions to do something better and faster.
  • able to think about problems from a business perspective using technical and product input.
  • is curious and challenges the status quo.
  • is innovative and enjoys iteration.
  • is collaborative.
  • will be at the cutting edge of developing new concepts for takealot.com.
  • thinks like an owner of the business.
  • is SMART, has INTEGRITY and is HARDWORKING.

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