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CRM Campaign Specialist

1 month ago

Western Cape, South Africa The Foschini Group Full time

**Responsibilities**:

- Work collaboratively with stakeholders to understand their business & marketing objectives, and how those translate into direct marketing campaigns that meet customer expectations.
- Engage with marketing teams to understand their marketing calendar and objectives.
- Work with analysts to understand the customer and identify key opportunities and segments to communicate to for best ROI.
- Interrogate the campaign plan to understand what is required from a data, technology, and design perspective to successfully execute direct marketing communications across channels.
- Use Martech tools to create, build & execute direct marketing campaigns across multiple channels, according to the agreed brief and on deadline.
- Ensure that the campaign is efficiently built to the agreed standards and that tests are designed and implemented correctly.
- Perform detailed QA checks per communication per channel to ensure that any personalisation is applied accurately, links work as intended and where relevant, images pull through correctly.
- Execute the campaign as per the agreed schedule and within SLA.
- Conduct post campaign analysis and report back the campaign performance.
- Create accurate campaign reports using standardised reporting methodology.
- Interpret and aggregate report findings. Ensure that the findings are understood by marketing teams.
- Work with analysts to conduct deeper analysis when needed. Understand and present the analysis back to relevant stakeholders.
- Use campaign results and analysis to influence and improve future direct marketing campaign performance.
- Suggest continuous platform improvements and contribute to the ongoing development, maintenance, and success of the Group’s direct marketing platform.
- Build, monitor, and support the implementation of future automated journeys across multiple segments and audiences to enhance customer communication across channels and touchpoints.

**Qualification and Experience**:

- Relevant BCom/IT/IS Degree or Diploma
- 3-5 years of experience in a direct marketing / CRM execution team.
- Experience with Martech platforms such as Salesforce, SAS, Bloomreach, etc. is advantageous.
- Experience with data extraction, campaign fulfilment, business analysis, project management, and report automation highly beneficial.

**Skills**:

- A critical thinker with strong attention to detail and problem-solving skills.
- Communicate effectively, can comfortably influence, and has strong written and verbal communication skills.
- Excellent time & project planning skills
- Above average computer literacy for both Office 365, any CRM software & or Marketing Automation software & Everlytic/Bloomreach.

**Behaviours**:

- Effectively considers the diverse needs of various stakeholders
- Applies market and business insights in order to drive organisational objectives
- Conveys information and communicates ideas in a clear, concise and impactful manner
- Understands, anticipates, and meets the needs and expectations of customers
- Takes accountability and ensures others are held to account on agreed upon performance targets
- Interprets and simplifies complex and contradictory information when resolving organisational problems
- Develops plans and prioritises initiatives that align to the organisational goals and objectives
- Leverages new technology to enhance productivity, improve problem solving, and support business growth