CRM Campaign Executive

4 weeks ago


Cape Town, South Africa Ad Talent Africa Full time

**Who we are**:A young, dynamic, leading South African online retailer

**What we are looking for**:We are looking for a highly talented CRM Campaign Executive to join our team in Cape Town.

**What you will do**:

- Planning, prioritising and managing the campaign schedule
- Optimising processes to streamline the briefing, creation and sending of Direct Marketing Campaigns
- Reporting and providing insights into the performance of campaigns to inform future campaigns
- Working closely with the CRM Manager to assist with building triggered lifecycle campaigns
- Conducting A/B Tests to inform more effective marketing campaigns
- Using liquid to build dynamic and personalised marketing campaigns
- Researching and keeping the team abreast of developments on the numerous platforms and programmes we use to ensure that we are aligned with best practices
- Completing Daily Deals and Newsletter/Campaign Duty to ensure that Daily Deals (and other campaigns) are accurately sent out on time. (This may require time after hours/ on weekends)

**What you must have**:

- Proven track record of being in a role of similar nature
- Smart, hard-working with demonstrable integrity and willing to put extra hours in to meet deadlines
- Exceptional written communication and copywriting skills
- A passion for retail and marketing is essential
- A strong working knowledge of Google Sheets and Microsoft Excel is required
- Relevant tertiary education - a degree/diploma in a marketing/business-related field
- BRAZE certification after 6 months in the role
- Experience in campaign reporting and analysis (advantageous)
- Experience using liquid or other template languages (advantageous)
- Experience building triggered/lifecycle campaigns (advantageous)
- Experience creating personalised marketing campaigns (advantageous)



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