Senior Paid Search and Sem Advertising Specialist
3 days ago
**Key Responsibilities**:
- Planning, developing, and implementing comprehensive paid search strategies across our various brands.
- Conducting keyword research to guide the creation of PPC campaigns.
- Overseeing and managing the daily performance of Google AdWords accounts.
- Monitoring budget distribution and adjusting bids to gain better ROI.
- Tracking KPIs and producing useful reports for the management team.
- Collaborating with the marketing team to improve campaign effectiveness.
- Identifying opportunities to increase the brand's online presence and improve campaigns.
- Conducting A/B testing, analyzing the results and making the necessary changes.
- Staying updated with PPC and SEM trends and industry advancements.
**Qualifications**:
- Proven experience as a Senior Paid Search and SEM Advertising Specialist or similar role.
- Strong knowledge of PPC platforms (particularly Google AdWords) with a good understanding of how each operates and how to optimize them.
- Strong knowledge of SEM and online advertising strategies.
- Strong track record of managing significant Google AdWords budgets.
- Familiarity with analytical and keyword research tools.
- Excellent analytical skills with the ability to mine data to inform decisions.
- Google AdWords Certification is a plus.
**Skills**:
- Excellent verbal and written communication skills.
- Detail-oriented with strong organizational skills.
- Ability to work independently and in a team.
- Problem-solving skills and creativity.
- Passion for digital marketing and a willingness to succeed.
**Job Types**: Full-time, Permanent
**Salary**: R10,000.00 - R30,000.00 per month
**Experience**:
- Google Adwords: 5 years (preferred)
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