Paid Campaign Specialist

2 weeks ago


Cape Town, South Africa Financial Wealth Capital Full time

We are searching for a skilled paid search specialist to transform our paid marketing campaigns, mainly Facebook and Google. In this role, you will be required to set up and manage our paid marketing and online advertising. You will also work with our digital marketing team to create campaigns that maximize online presence, lead generation and conversions thereof.
To ensure success in this position you will need to manage our digital paid campaigns encompassing but not limited to strategy formulation, design, implementation, SEO, analysis of ad performance and reporting of such.

**Key duties but not limited to**:
Formulation of SEO implementation worksheets across multiple sites and brands
Working in unison with web developers to ensure SEO implementation and the evaluation thereof
Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
Providing ongoing actionable insights into campaign performance to relevant stakeholders
Defining, measuring, and evaluating relevant paid media KPIs
Overseeing and managing the overall budget for paid media
Formulating paid lead generation strategy with the goal of optimizing CPL and CPA.
Set up and test campaign integration in alignment with the business intelligence team
Identifying inefficiencies in customer journeys and formulating solutions for such.
Comparison of campaign reporting between paid advertising platforms (Google ads, FB Ad Manager) and custom after-sale reporting (Tableau)
Customer/User Acquisition including paid social, paid search, display, and partnerships
Perform ongoing keyword research for inclusion and exclusion.
Adjust and optimise marketing campaigns/keywords and plans to meet changing markets and competitive conditions in order to hit ROAS targets
Demonstrate interest in developing stronger analytical skills to measure and report on marketing programs and KPIs
Create and deliver presentations of test results and strategies to clients.
Collect data that can be analysed to develop optimisation strategies to ensure campaign performance and drive growth.
Manage lead suppliers regarding campaign analysis, formulation of remuneration models, contracting and optimisation.


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