Senior Paid Media Manager Search Au

7 months ago


Cape Town, South Africa Incubeta Full time

The Senior Paid Media Manager - Search will be spending our clients’ digital budgets wisely and predominantly in the paid search environment. Paid Media Managers are required to know how best to structure and optimise Search campaigns and be innovative and dynamic while ensuring that client goals & KPIs are met.

**SO WHAT IS A PAID MEDIA MANAGER?**

Senior Paid Media Managers are responsible for maximizing our advertisers’ digital budgets according to their required goals. In more simple words, media managers are responsible for defining / creating paid search strategies, implementing these in platforms such as Google Ads, Microsoft Ads and Search Ads 360, and wisely spending a predetermined budget - all to ensure client digital goals are reached & that they see a full return on digital investment. You will need to successfully use audiences, bidding strategies and other key platform features to achieve results.

**PLACE WITHIN ORGANISATION**
- Works in the AU Paid Media team, reporting to a Paid Media Team Lead
- Works closely with the HOD of Paid Media and Solutions Architects on digital strategies
- Collaborates with other paid media managers within the team, not limited to search media managers
- Closely interacts with the Media Strategy Department and Account Management teams

**KNOWLEDGE AND EXPERIENCE**

**_ IMPERATIVE_**
- Must have a passion for digital marketing and wanting to build a career within the digital space
- Minimum 3-5 years experience in running campaigns across Paid Search platforms
- Experience with working on ad-servers - eg. Campaign Manager 360
- Experience and understanding of tracking using Google Analytics 4 and/or Campaign Manager 360
- Experience in management of digital accounts with a ROI focus
- Experience in managing digital campaigns with branding and performance driven goals
- Experience with managing digital campaigns for video & mobile
- Must know how to work with budgets and how to allocate them effectively across different types of online media
- Experience with Google Analytics 4 and how to implement & interpret data
- Ability to troubleshoot tech issues within platforms and present solutions which solve issues
- Must have the ability to understand and interpret the strategy and execute this within the applicable platforms
- Ability to analyze campaigns & implement strategy based on findings
- Ability to conduct post-campaign analysis and to present that to internal teams and clients
- Ability to build reporting templates which is suited for client
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Ability to work closely with senior team members & Solutions Architects to take direction with campaigns
- Very diligent - staying on top of the details
- Ability to succeed in a fast paced, entrepreneurial environment
- Strong organizational and time management skills
- Excellent written and verbal communication skills
- Bachelor's degree or diploma in Marketing

**_ ADVANTAGE_**
- Experience working in a Media Agency within PPC/Google Ads/Search
- Experience within Google Marketing Platform
- Experience with working in a SSP or exchanges
- Experience within Google Tag Manager 360 or any other tag management tool

**_ DESIRED CHARACTERISTICS_**
- Good technical communicator - be able to turn complexity into simplicity
- Passion for online advertising technology
- Autonomous, proactive and resourceful
- Self-motivated and driven individual
- Cool under pressure
- Being able to take direction & working closely with team members
- Being able to share knowledge with team

**TASKS**
- Employ Strategic Campaign set up with sufficient research and following best practices.
- Working closely with the Paid Media HOD, Team Lead, Solutions Architects, Account Management and Clients to develop and implement Paid Search Strategies
- Being able to troubleshoot issues within Google Ads / Microsoft Ads / SA360 and presenting solutions
- Build and optimise Paid Search Campaigns
- Analyse campaign performance and make recommendations for optimization
- Regular review of performance of campaigns across revenue, performance and pacing
- Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and Solutions Architects
- Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met
- Being able to interpret data outside of Paid Search and being able to relate insights.
- Ability to check different channel behaviour & impact of various channels on digital campaign performance eg. how does paid search influence performance on display / social
- Proactively seek new opportunities within Paid Search space
- Ensure all correct revenues and media costs are reported on a routine basis.
- Ensure all administration is accurate and up to date
- Being able to motivate oneself & to continue self development

**KEY COMPETENCIES AND WORK ETHIC**
- **Exceptional commu



  • Cape Town, South Africa Incubeta Full time

    The main role of the Paid Media Manager is to implement and optimize search advertising campaigns across various platforms. They are responsible for campaign optimization, analysis and reporting and also act as a technical contact between account managers, clients and creative agencies. Paid Media Managers must therefore be able to communicate effectively...


  • Cape Town, South Africa Incubeta Full time

    **OVERVIEW OF JOB DESCRIPTION** We are seeking a highly motivated and experienced Senior Paid Media Manager to lead and execute paid media strategies across social and search channels. You will be a key player in driving our clients' online success by maximizing their return on investment (ROI) and achieving their business objectives. This role requires a...


  • Cape Town, South Africa Incubeta Full time

    The Senior Media Manager will be spending our clients digital budgets wisely within the Paid Search, Paid Social or real time bidding (RTB) environment. Senior Media Managers are required to know where best to buy inventory / online audiences for clients using demand side platforms and ensuring that client goals & ROI's are met. Traders will be allocated to...

  • Paid Media Manager

    2 months ago


    Cape Town, South Africa Incubeta Full time

    **JOB OVERVIEW** We are looking for a motivated and knowledgeable Paid Media Manager to join our team, with a focus on managing and optimizing paid media campaigns across social and search channels. In this role, you’ll work closely with our senior paid media team to implement and refine media strategies, helping clients maximize their return on...

  • Paid Media Specialist

    8 months ago


    Cape Town, South Africa HotelJobs.co.za Full time

    Are you passionate about leveraging the power of search media to drive exceptional results? Do you thrive in a dynamic marketing environment where creativity meets data-driven decision-making? If so, we want you to be a part of our team at the Aquila Collection! **Position: Paid Media Specialist (PPC and Search)** **Location: Green Point, South...


  • Cape Town, South Africa Incubeta Full time

    The Paid Media Team Lead (PMTL) role will form part of the global Operations team, heading up a client pod / region. This role requires high expertise within the paid media & tech field as consultancy towards clients, internal operations and commercial teams will have to be provided. This role includes (but isn’t limited to) working closely with clients,...

  • Paid Media Manager

    7 months ago


    Cape Town, South Africa Incubeta Full time

    **OVERVIEW OF JOB DESCRIPTION** The Media Manager will be spending our clients digital budgets wisely within the real time bidding (RTB), social and paid search environment. Media Managers are required to know where best to buy inventory / online audiences for clients using demand side platforms / social platforms / paid search platforms and ensuring that...

  • Paid Media Manager

    7 months ago


    Cape Town, South Africa Incubeta Full time

    **OVERVIEW OF JOB DESCRIPTION** The Media Manager will be spending our clients digital budgets wisely within the real time bidding (RTB), social and paid search environment. Media Managers are required to know where best to buy inventory / online audiences for clients using demand side platforms / social platforms / paid search platforms and ensuring that...

  • Paid Media Manager

    4 days ago


    Cape Town, South Africa Incubeta Full time

    **Job description**: We are looking for an internet savvy individual with sound knowledge of the digital advertising industry to fill this position. The main role of the Paid Media Manager is to implement and optimize search advertising campaigns across various platforms. They are responsible for campaign optimization, analysis and reporting and also act as...


  • Cape Town, South Africa Incubeta Full time

    **Paid Media Manager - Social and Search (US)** **Cape Town, South Africa ( please note working hours are from 11am to 8pm SAST)** PMMs are responsible for maximizing our advertisers’ digital budgets according to their required goals. Your primary focus as a PMM is the implementation and optimization of strategies in Paid Search and Paid Social...

  • Paid Media Manager

    2 weeks ago


    Cape Town, South Africa 99 Cents Full time

    We are looking for an experienced and ambitious Paid Media Manager to join our dynamic team. You should be comfortable and love working across search, display and social media advertising channels. We’re looking to welcome a paid media manager to our team who is confident in their campaign management abilities, enjoys learning and is passionate about...

  • Paid Search Manager

    4 weeks ago


    Cape Town, South Africa Job Crystal Full time

    Reporting into the Senior Paid Search Manager under the Global Head of Paid Search, you will be responsible for helping to manage Google Ads, Microsoft Ads and Apple Search campaigns globally across multiple brands and finance/fintech verticals. In this fast-moving industry, being able to efficiently manage your time and prioritise workflows is as...


  • Cape Town, South Africa Incubeta Full time

    **OVERVIEW OF JOB DESCRIPTION**: The Paid Media Team Lead (PMTL) role will form part of the global Operations team, heading up a client pod / region. This role requires high expertise within the paid media & tech field as consultancy towards clients, internal operations and commercial teams will have to be provided. This role includes (but isn’t limited...

  • Paid Media Specialist

    4 weeks ago


    Cape Town, South Africa Offernet SA Pty (Ltd) Full time

    **Key responsibilities**:Strategy development**: Develop and implement comprehensive paid media strategies aligned with overall marketing objectives. Conduct in-depth audience research and competitor analysis to identify target segments and optimise campaign performance. Collaborate with cross-functional teams to ensure seamless integration of paid media...

  • Paid Media Manager

    4 days ago


    Cape Town, South Africa Incubeta Full time

    The Media Manager will be spending our clients digital budgets wisely within the real time bidding (RTB), paid social and paid search environment. Traders are required to know where best to buy inventory / online audiences for clients using demand side platforms / social platforms / paid search platforms and ensuring that client goals & ROI's are met. **So...

  • Paid Media Manager

    4 weeks ago


    Cape Town, South Africa Salt South Africa Full time

    Job title : Paid Media Manager Job Location : Western Cape, Cape Town Deadline : December 11, 2024 Quick Recommended Links Jobs by Location Job by industries Overview: A human-centric digital marketing agency that emphasizes brand development, is in search of a Paid Media Manager. To excel in this role you should have relevant experience...

  • Paid Media Specialist

    7 months ago


    Cape Town, South Africa Growthlabs Full time

    We’re Growthlabs, based in Bristol, UK. We’re a small team with ambitious growth plans! Embark on an exciting journey with us as we search for a talented Paid Media Specialist to join our vibrant and dynamic team. This is not just a role; it's an opportunity to be at the forefront of shaping client success through innovative and effective paid media...


  • Cape Town, South Africa Incubeta Full time

    So what is a Paid Media Manager? Paid Media Managers are responsible for maximising our advertisers digital budgets according to their required goals. The role of a Paid Media Manager includes campaign implementation, optimisation, analysis and reporting. This person also acts as a technical contact between account managers, clients and fellow media...

  • Paid Media Manager

    2 months ago


    Cape Town, South Africa Incubeta Full time

    **So what is a Paid Media Manager?** Paid Media Managers are responsible for maximising our advertisers digital budgets according to their required goals. The role of a Paid Media Manager includes campaign implementation, optimisation, analysis and reporting. This person also acts as a technical contact between account managers, clients and fellow media...


  • Cape Town, South Africa Imagine This Digital Full time

    We are looking for a detail-orientated paid media specialist who has at least two to three years of experience in the day-to-day management of paid digital marketing campaigns which can include, paid search, display and social advertising strategies. An in-depth knowledge of Google Ads, Google Analytics, Facebook Ads, LinkedIn, SEO, display campaigns are...