Sem Specialist
7 days ago
Atypical is an internationally focused marketing agency that specialises in providing services to the commercial real estate industry. We have a team of highly talented individuals who are driven to make an impact and have fun.
We are looking for energetic, creative thinker who is passionate about what they do and who isn’t afraid to share their ideas. You’ll have the ability to make a real contribution to our clients marketing strategy - if you’re hungry and not afraid of a little hard work.
**Key tasks**:
Plan and execute Search Engine Marketing advertising campaigns
Measure and report performance of SEM campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimise spend and performance based on the insights Collaborate with internal teams to create optimized 360° conversion funnels and user experience from impressions through to conversion points
Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Communication to clients, team, and management on strategy/project development, timelines, and results Brainstorm new and creative growth strategies Evaluate emerging technologies.
Provide thought leadership and perspective for adoption where appropriate
**Minimum requirements**:
Relevant tertiary qualification minimum 2-3 years in similar position
Impeccable command of the English Language (written and verbal)
Knowledge and understanding of SEM platforms and campaigns (Google Ads; Search, Display, etc.)
Knowledge and understanding of platform analytics and Google Analytics
Strong analytical skills and data-driven thinking
Experience in optimising landing pages and user funnels Up-to-date with the latest trends and best practices in online marketing and measurement
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
**Personal traits**:
Positive, friendly, and approachable
Ability to work methodically, autonomously, and to meet deadlines
Proactive and a stickler for the little details
Creative and innovative thinker
Comfortable working alone and in a team
Organised and deadline driven digitally connected and curious
Comfortable with ambiguity
Excited to implement new ideas and take risks
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