Paid Search Manager

4 weeks ago


Cape Town, South Africa Job Crystal Full time

Reporting into the Senior Paid Search Manager under the Global Head of Paid Search, you will be responsible for helping to manage Google Ads, Microsoft Ads and Apple Search campaigns globally across multiple brands and finance/fintech verticals.

In this fast-moving industry, being able to efficiently manage your time and prioritise workflows is as essential as a sharp eye for detail, strong analytical skills and implementing appropriate systems to check and monitor new strategies, campaigns and budget delivery to ensure efficiency in testing and spend.

**Key Responsibilities**

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- Able to articulate information and thinking clearly to line managers, stakeholders and peers
- Creation and management of search campaigns including campaign structure, keyword research, ad copy and landing pages, across the web, mobile and app environments
- Improving efficiency and maximizing the ROI of paid search by way of implementing best practices, process and optimisation techniques including:

- Implementing and testing bid strategies designed to maximize KPIs
- Increasing keyword Quality Scores
- Increasing impression share
- Ad copy testing to increase CTR
- Landing page A/B testing to increase CVR
- Search query report analysis
- Competitor monitoring and research
- Experimenting with audience targeting and layering
- Keyword research into local financial market events that have the potential to increase demand for our products
- Monitoring volatility in the financial markets and reacting to take advantage of heightened interest in our products
- Create briefs for the production of assets designed to improve performance including ad copy and landing pages, considering audience research and profiling
- Working closely with the local marketing team to:

- Ensure keywords, ad copy and landing page content speak to the local audiences
- Identify opportunities where paid search can support local marketing initiatives
- Implementing tracking and redirects so performance can be monitored on various platforms
- Analysis of the full paid search funnel, from impressions all the way through to new traded account ROI to ensure each touch point in the journey is optimized
- Up-to-date Google Ads, Microsoft Ads Apple Search Ads. Google Marketing Platfrom certificates desireable.Â

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Pay: Up to R37 000,00 per month



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