Agency Sales Account Executive

4 months ago

Johannesburg, South Africa Primedia Broadcasting Recruiter Full time

Key purpose of the role
The main focus of this role will be to run a current portfolio of key accounts, which would entail acting as a liaison between Primedia Broadcasting and our clients, ensuring customer satisfaction. Proactively addressing clients’ needs and facilitating the sale process from beginning to end. Ultimately contributing to an increase in sales and maintaining our company-client relationships at a high standard. Further the role would entail growing a diversified agency client base.
Key outputs/accountability
Knowledge of own and client’s brands and products, as well as the broader media industry
To enhance and maintain an in-depth knowledge of the four radio stations’ brands and products represented, as well as how brands measure up against competitors
To enhance and maintain knowledge of clients’ brands and products allowing for meaningful conversations and identification of their needs
To keep up to date with the latest trends and developments in the media industry and update the sales team with discoveries
To embrace social media and digital innovations and understand how they integrate with media and marketing
Active Selling and Prospecting for new business
To proactively, consistently and on an ongoing basis, source new clients for our radio stations
Utilizing insights and research from the R&I divisions create bespoke offerings for clients to deliver a solution to address a business challenge.
To work closely with the Client Partner Specialists for the talk and music formats to create bespoke solutions for clients.
To interpret a brief, develop a strategically relevant proposal for clients that has applicable innovative opportunities and present the proposals for review and approval
To uphold the premium brand status of the PMB brands and negotiate to upsell when an opportunity is identified
To achieve sales targets set by the General Manager of Coastal Sales
Service delivery and professionalism
To ensure the accurate management of the clients’ intel into the CRM system and pipeline to the business.
Attend to administrative tasks related to the role in order to achieve successful campaign outcome and execution
To negotiate for flexibility taking into account both the clients’ wishes and the win-win outcome for the brands
To resolve complaints and queries effectively and to do so as far as possible without referral to management and with minimum conflict
To be readily available and promptly reply to calls/messages whether inside or outside of office hours from internal and external stakeholders
To ensure that client campaigns are delivered as agreed by working inter-departmentally to achieve their outcomes and communicating timeously with clients on the process and outcome
To build rapport and show case the stations’ brands by entertaining clients as and when required.
Educational qualifications
Matric
Sales skills, negotiation and presentation skills courses
Required knowledge and experience
6-8 years of experience in Media Sales
Proven track record of working with big Agencies (+5 years)
Selling on digital platforms would be advantageous
Required skills
Computer skills - MS Word, Excel, PowerPoint, Internet, Outlook
Excellent administrative skills
Conceptualization skills
Negotiation skills
Presentation skills
Excellent time management skills
Good interpersonal skills
Business writing skills
Communication skills
Listening skills
Problem-solving skills
Knowledge and understanding of radio or other media
Attributes
Exceptional communication skills
Willingness to take calculated risks
Adaptable/multi-task
Strategic in thinking and outlook
Resilient
Exercises sound judgement - particularly under pressure
Unwavering in the pursuit of goals - but is aware of risks, monitors progress and is not afraid to change course when needed
Approachable and accessible
Successful at building and maintaining relationships, internally and externally
Self-Driven
Innovative and proactive
Team Player
Attentive to detail
Accountable
Organised

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