Digital Marketing Manager

5 days ago


Parktown, South Africa StaffCentral Consulting Full time

**Job Duties/Responsibilities will include**:
Contributes to the Company's Digital Strategy, ensuring it is aligned to the business long term objectives

Responsible for all new business targets and digital acquisition

Manage the development, execution and optimization of all paid digital efforts, including displayed advertising, mobile, SEM and SEO

Responsible for Social Media lead generation

Responsible for online content management

Develop cross-sell, up-sell, rebound and retention initiatives as well as third party revenue streams

Responsible for planning and budgetary control of all digital marketing costs

Analyse and report on customer behaviour and competitor/ market insights, advise on opportunities to enhance existing strategies and evaluate end-to-end customer experience across multiple channels and customer touch points

Stay abreast with the latest trends and best practices in online marketing and measurement and identify other digital marketing channels to further generate traffic and revenue

Manage team to optimal performance, engagement and ensure succession

Relevant Degree and Digital Marketing course

Minimum of 3 years’ digital marketing management experience

Proven working experience in digital marketing

Google AdWords Certified

Experience managing teams, agencies and vendors

Experience in optimizing landing pages

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of Google Double Click Bid Manager

Solution-orientated with strong analytical and problem solving skills

Expert attention to detail with high quality and accuracy of output

Deadline driven and ability to work under pressure

Creative ability to develop strategies

Ability to excel in a fast paced changing environment

Strong communication skills and ability to interact at all levels

Ability to influence and persuade

Ability to manage multiple priorities

Team player with a make-it-possible attitude



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