Digital Marketing Manager
5 days ago
**Job Duties/Responsibilities will include**:
Contributes to the Company's Digital Strategy, ensuring it is aligned to the business long term objectives
Responsible for all new business targets and digital acquisition
Manage the development, execution and optimization of all paid digital efforts, including displayed advertising, mobile, SEM and SEO
Responsible for Social Media lead generation
Responsible for online content management
Develop cross-sell, up-sell, rebound and retention initiatives as well as third party revenue streams
Responsible for planning and budgetary control of all digital marketing costs
Analyse and report on customer behaviour and competitor/ market insights, advise on opportunities to enhance existing strategies and evaluate end-to-end customer experience across multiple channels and customer touch points
Stay abreast with the latest trends and best practices in online marketing and measurement and identify other digital marketing channels to further generate traffic and revenue
Manage team to optimal performance, engagement and ensure succession
Relevant Degree and Digital Marketing course
Minimum of 3 years’ digital marketing management experience
Proven working experience in digital marketing
Google AdWords Certified
Experience managing teams, agencies and vendors
Experience in optimizing landing pages
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of Google Double Click Bid Manager
Solution-orientated with strong analytical and problem solving skills
Expert attention to detail with high quality and accuracy of output
Deadline driven and ability to work under pressure
Creative ability to develop strategies
Ability to excel in a fast paced changing environment
Strong communication skills and ability to interact at all levels
Ability to influence and persuade
Ability to manage multiple priorities
Team player with a make-it-possible attitude
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