Senior Technical Marketing Specialist

2 months ago

Parktown, South Africa PPS Recruitment Full time

**Job Advert Summary**:
To lead and manage advanced technical marketing initiatives for life insurance products, leveraging extensive industry experience and expertise. This role involves conducting sophisticated market research, performing comprehensive product comparisons, and producing strategic marketing content. The Senior Technical Marketing Specialist will develop impactful marketing strategies and enhance product positioning to achieve business objectives.

**Minimum Requirements**:
**Qualifications and Experience**:
**Education**:

- Bachelor's degree in Finance, Business, Marketing, or a related field. Certified Financial Planner (CFP) designation is required.

**Experience**:

- More than 5 years of experience in a technical marketing role within the life insurance industry, with a proven track record of leading complex marketing initiatives.

**Skills**:

- Expertise in market research, product comparison, and strategic content creation. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with advanced market research tools and content management systems.

**Key Competencies**:
**Technical Expertise and Industry Knowledge**:

- Extensive knowledge of life insurance products, market dynamics, and regulatory requirements.
- Advanced skills in analysing market trends, performing product comparisons, and developing strategic insights.

**Advanced Communication Skills**:

- Exceptional written and verbal English skills with the ability to create compelling, high-level content and deliver impactful presentations.
- Proficient in translating complex technical information into accessible and engaging communication for diverse audiences.

**Leadership and Project Management**:

- Proven ability to lead and manage cross-functional teams and high-profile projects effectively.
- Strong organisational and project management skills with a track record of successful project delivery.

**Analytical and Strategic Thinking**:

- High-level analytical skills to interpret and leverage market data and research findings for strategic advantage.
- Strategic mindset with the ability to develop and implement innovative marketing strategies.

**Collaboration and Influence**:

- Strong interpersonal skills with a demonstrated ability to influence and collaborate with senior stakeholders and cross-functional teams.
- Ability to build and maintain strategic relationships internally and externally.

**Problem-Solving and Innovation**:

- Creative problem-solving skills with a focus on identifying and implementing solutions that drive business growth.

**Duties and Responsibilities**:
**Advanced Market Research**:

- Lead in-depth market research projects to uncover industry trends, customer insights, and competitive analysis.
- Develop and implement research methodologies that provide actionable intelligence for strategic decision-making.
- Produce high-level reports and presentations that convey complex market data and trends to senior management.

**Comprehensive Product Comparisons**:

- Conduct detailed and strategic comparisons of the company's life insurance products with competitors, identifying key differentiators and opportunities for enhancement.
- Develop strategic recommendations based on product comparison analysis to inform product development and marketing strategies.

**Strategic Content Creation**:

- Oversee the creation of high-impact marketing materials, including white papers, thought leadership articles, and advanced presentations.
- Ensure that all content accurately reflects product features, benefits, and competitive advantages, adhering to brand standards and regulatory requirements.

**Leadership and Communication**:

- Present technical information and strategic insights to senior leaders and key stakeholders, providing clear and persuasive communication.
- Facilitate workshops and training sessions to enhance the team's understanding of market dynamics and product offerings.

**Strategic Collaboration**:

- Partner with product development, sales, and other departments to align marketing strategies with business goals and market needs.
- Lead cross-functional teams to drive marketing projects and initiatives, ensuring successful execution and alignment with the overall strategy.

**Project Management and Oversight**:

- Manage and oversee multiple high-profile projects, ensuring strategic alignment, timely delivery, and adherence to quality standards.
- Develop project plans, set priorities, and allocate resources effectively to meet project objectives.

**Continuous Improvement and Innovation**:

- Stay abreast of industry developments, emerging trends, and best practices in life insurance and marketing.
- Propose and implement innovative strategies to improve marketing effectiveness and adapt to changing market

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