Marketing Coordinator stellenbosch

6 months ago

Stellenbosch Western Cape, South Africa HotelJobs.co.za Full time

RESPONSIBILITIES:
1. Content creation & copy editing:

- Writing, reviewing, editing and updating all marketing content of the Estate;
- Assisting the creative team with the design of promotional material.
- Bring creativity and inspiration to propose future content for the property.

2. Digital
- Prepare well-structured drafts using digital publishing platforms;
- Schedule content in line with global engagement strategies;
- Conduct keyword research and use SEO guidelines to optimize content;
- Using social media to engage consumers, respond to questions or complaints and to promote company initiatives;
- Monitoring social media and company website metrics;
- Coordinate with marketing and design teams to illustrate articles;
- Measure web traffic to content (e.g., conversion and bounce rates);
- Develop creative and engaging social media content;
- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Pinterest, Instagram, adapting content to suit different channels;
- Oversee, plan schedule and deliver content across different platforms
- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms;
- Develop, launch and manage campaigns that promote our organization and brand;
- Form key relationships with agreed influencers across the social media platforms;
- Undertake audience research;
- Manage and facilitate social media communities by responding to social media posts and developing discussions;
- Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights;
- Research and evaluate the latest trends and techniques

3. Design
- Creation of collateral (including, but not limited to, graphic design, logos, brochures, estate advertisements and press releases using InDesign)
- Liaise with external design and print houses where necessary to ensure production deadlines are met
- Liaising with all departments to execute their design needs.

4. Communication & Administrative Support:

- Coordination and management of all Printed Collateral across the Estate:

- Distribution within departments
- Monthly Stock Take to ensure levels are maintained
- Quotes from relevant companies and orders (Pivotpress)
- Coordination of Press Clippings and features administration including media database.
- Coordination and supervision of Estate photo and video shoots
- Assist with all communication between the local tourism offices, press offices and partner organizations where required
- Organizing and collating information of the Estate and retail brands for media requests
- Provide support and guidance with regards to brand guidelines, content updates, website updates, collateral updates to all Estate departments
- Create & update Estate databases
- Make up “Media Bags” when required marketing collateral
- Managing the Marketing & PR diary
- Assist the Manager with any other needs or requests they may have

Main Requirements:

- Relevant qualification in Marketing/Advertising, or equivalent
- Preferably 1- 2 years previous experience in similar role
- Previous design experience
- Proficient in InDesign, Photoshop and Illustrator
- Active on social media
- Knowledge of CMS
- Excellent copywriting and copy-editing skills
- Highly organized
- Strong computer literacy
- Project management experience
- Strong attention to detail
- Knowledge of web analytics
- Strong presentation skills
- Must be proficient with the English language
- Excellent interpersonal
- & communication skills
- Ability to maintain a professional working relationship with all departments
- Flexibility and Accountability

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