National Key Account Manager | QSR

5 days ago

Johannesburg, South Africa Red Bull Full time
Job title : National Key Account Manager | QSR Job Location : Gauteng, Johannesburg Deadline : January 06, 2025 Quick Recommended Links
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STRATEGY AND PLANNING

  • Identification of the most important customers (size and relevance) in the QSR & CTB channels and development of long term visions to drive vertical and horizontal distribution and sales
  • Close alignment with local Trade Marketing, Brand Marketing and On Premise Marketing teams on marke trelevant industry- and consumer insights and national focus areas
  • Annual business planning for the sector, including budget- and volume forecast as well as a thought through activation plan for each Key Account.
  • Alignment with HQ on International strategy, guidelines and customers

UNDERSTAND NATIONAL KEY ACCOUNTS

  • Understand customer structure (decision makers, influencers, staff), customer data, strategy, marketing plan, focus, target group, needs and expectations.
  • Fully understands the route-to-market environment to maximize optimal and most profitable means to get the can into store / site.
  • Continually research to understand customer needs better and respond with initiatives that are mutually beneficial
  • Develop effective partnerships for Red Bull to be regarded as a key supplier and engine for profitable growth
  • Define “common ground” while keeping “Bullish” win-win in mind.
  • Explore and identify value of all possible variables for the customer.
  • Maintains a strong in-field presence.

DEFINE NATIONAL KEY ACCOUNTS STRATEGY AND TACTICS (PLAN)

  • In cooperation with On Premise Marketing and Leadership teams, develop and build the
  • National Key Account Strategy and Tactics for Red Bull to win in these channels – annual business plan, quarterly and monthly plans.
  • Monthly and quarterly analyze all variables that can affect the achievement of the plan and define new action plan to manage deviations.

MANAGING KEY ACCOUNTS

  • Maximization of existing customer performance via effective joint business planning
  • Acquisition of new customers from the relevant national universe in these channels.
  • Negotiating win/win partnership agreements which add value to both Red Bull’s and the customer’s business.
  • Collaborating with internal (other departments) and external stakeholders (including, but not limited to buyers, sales- & marketing managers, controllers, logistic managers and CEOs) to leverage business success.
  • Ensuring executional excellence on account level by utilizing (cross-departmental) resources, such as Musketeer- and Consumer-Collecting teams.
  • Managing agreed budget forecast and spend for each account. Monitoring customer performance and margin against investment and taking corrective action where necessary.
  • Be an active ambassador for the Red Bull brand in front of the team and the On Premise Network.
  • Respect and promote the Red Bull brand and company values within the team.

TRACKING, ANALYZING AND REPORTING

  • Measuring success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity
  • Ongoing data maintenance and optimization in the Key Account Tracker and sharing status on Key Account volume, distribution, execution and agreements twice per year with HQ.

LEADING BY EXAMPLE

  • Establishing and nurturing relationships with key stakeholders (such as distribution partners, industry players and influencers, as well as store/ site managers and staff)
  • Being a “Canbassador” and building affinity and understanding of the Red Bull brand and product within network
  • Delivering excellence with Red Bull`s premium brand image in all activities and execution

SELF MANAGEMENT

  • Take responsibility for his/her own personal development in accordance with the annual performance objectives.
  • Continual communication and consultation with the Management in the related area.
  • Recognize and initiate any changes in the strategy, tactics, implementation that are necessary.
  • Share best practices within the regional and national teams.

Your areas of knowledge and expertise

that matter most for this role:

  • University – Bachelor’s degree preferred (business, marketing or similar).
  • At least 5 years of outstanding performance and a proven track record in account management (beverage industry preferred)
  • Strong On Premise industry knowledge, contacts and experience in the On Premise environment.
  • Good understanding of the route-to-market for these channels
  • Outstanding record of accomplishments in sales and trade marketing
  • Successful track record in leading and motivating Field Sales Forces
  • Fearless Tenacity to win new business and form new relationships
  • Excellent verbal and written communication skills
  • Ability and skills to effectively sell and negotiate
  • Excellent presentation skills
  • Entrepreneurial approach and mindset
  • Highly developed analytical skills
  • Strong planning, prioritization and organizational ability
  • Proficient in MS office especially Excel and Power Point
  • Self-motivated and ability to work independently

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