Marketing Retention Specialist

5 days ago


Durban, South Africa Hollywoodbets Full time
Job title : Marketing Retention Specialist (x4) Job Location : KwaZulu-Natal, Durban Deadline : January 04, 2025 Quick Recommended Links
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With Hollywoodbets You Will:

  • Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
  • Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
  • Grow with our development plans and culture that allows you to further your career.

You Bring:

  • 6 Months - 1 year experience in a Digital Marketing Environment
  • Email/ SMS/ Push Notification Messaging skills

A bonus to have:

  • Qualification in Digital Marketing or relevant field

What You’ll Do For The Brand:

  • Research, evaluate, segment, and generate list selections for targeted and mass mailings from the Gaming system.
  • Identifies and segments active users based on behaviour, preferences, and demographics.
  • Assist in driving the direct marketing strategy across SMS, email, and other digital marketing platforms.
  • Set up, test, execute, and report on marketing campaigns and promotions.
  • Manage timelines and schedules for communications.
  • Conduct competitor analysis of marketing campaigns and websites.
  • Update content on client-facing websites using back-office tools.
  • Create, configure, and test promotions and campaigns.
  • Report on campaign performance.
  • Draft Customer Journeys and implement them in our CRM system, reporting on performance.
  • Focuses on winning back dormant users by offering personalised incentives or promotions.
  • Personalised messaging and incentives to encourage dormant users to return to Hollywoodbets.
  • Designs and implements targeted campaigns to re-engage dormant users.
  • Develops targeted retention strategies with senior support for each segment to maximise engagement and loyalty.
  • Creates compelling content for emails, SMS messages and push notifications targeted at active users.
  • Persuasive content for reactivation emails, SMS messages and push notifications.
  • Ensures messaging aligns with the interests and preferences of the active user segments.
  • Persuasive content for reactivation emails, SMS messages and push notifications.
  • Executes and monitors retention campaigns across various channels (email, SMS and push notifications).
  • Optimises campaign performance based on data analysis and A/B testing.

What You’ll Bring To The Team:

  • Strong organizational skills
  • Good written and verbal communication skills
  • Ability to work independently and within teams
  • High attention to detail
  • Good reporting skills
  • High sense of accountability towards work
  • Ability to meet deadlines and achieve business results
  • Ability to interpret organizational strategy and translate this into tactical action plans
  • Follow process in order to ensure high quality output
     

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