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Strategic Marketing Specialist

1 month ago

Durban, KwaZulu-Natal, South Africa Safal Steel Full time
Job Title: Strategic Marketing Specialist

We are seeking a highly motivated and experienced Strategic Marketing Specialist to join our team at Safal Steel.

About the Role:
  • The ideal candidate will have a minimum of 5 years' experience in Sales &/ Marketing, with a minimum of 3 years in Marketing.
  • At least 3 years' experience in B-2-B marketing is required.

The successful candidate will be responsible for developing and implementing a comprehensive marketing strategy to drive business growth and increase brand awareness.

About the Job:
  • Key Responsibilities:
  • Create and execute a digital marketing strategy across the business that takes into consideration owned, earned and paid media.
  • Work with the agency in the creation and managing of social media content.
  • Analyze and report on social media metrics to measure campaign performance and effectiveness.
  • Track website analytics to measure traffic and user behavior for input into strategy.
  • Assist in the development of a marketing strategy, with brand and portfolio objectives, strategies and plans in line with the overall business plans and objectives.
  • Support a marketing lead ethos throughout the business to drive customer-focused decision making.
  • Plan and administer the firm's marketing budget.

About Us:

  • Safal Steel is a leading manufacturer of steel products in Southern Africa.
  • We are committed to providing high-quality products and excellent customer service.

What We Offer:

  • A competitive salary of R250,000 - R350,000 per annum.
  • Ongoing training and development opportunities.
  • A dynamic and supportive work environment.