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Digital Marketing Manager

5 months ago

Cape Town, South Africa Frogg Recruitment SA Full time

Digital Marketing Manager Cape Town

Our financial services client needs a digital marketing manager with at least five years of experience. You are responsible for creating, implementing, monitoring, and refining the digital marketing strategies for every digital platform. Directing and organizing marketing initiatives to persuade consumers to select our services over rival offerings.

Salary: R 900 000 - R 1.2mil per annum

Requirements

Bachelor’s degree in marketing or relevant field.

7 years’ experience in a digital marketing manager / Head of Digital Marketing position.

10+ years’ experience within Digital Marketing 

In-depth knowledge of various social media platforms, best practices, and website analytics.

Google Ad Campaign Experience

PPC campaign and trends experience

Up-to-date on the latest trends and technologies in digital marketing.

Responsibilities

Develop a social media strategy using all relevant platforms to reach target audience.

Produce valuable and engaging content for the website that attracts and converts target groups

Develop strategies and tactics to get the word out about the company and drive qualified traffic

Create valuable and appealing content that attracts and converts target groups

Prepare and observe the marketing budget on a quarterly and annual basis and allocate funds

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Please apply online

FROGG Recruitment