Head of Brand

2 weeks ago

Cape Town, Western Cape, South Africa Ad Talent Full time

WHO ARE WE: A fast-paced, rapidly growing fintech business.

WHO ARE WE LOOKING FOR:

A Head of Brand and Product Marketing with an in-depth understanding fintech industry, financial services, and digital banking.

WHAT WILL YOU DO:

Brand Strategy and Development

  • Develop and execute global brand strategies for target markets.
  • Align brand strategy with the customer journey for a consistent experience.
  • Adapt brand positioning for digital channels and product appeal.

Product Marketing

  • Create go-to-market strategies tailored to new markets and customer segments.
  • Develop product marketing strategies for different customer journey stages.
  • Communicate product value propositions effectively across markets.
  • Lead digital marketing campaigns to engage customers.
  • Stay updated on product marketing trends to lead the market.

Marketing Campaigns

  • Oversee marketing campaigns to maximize visibility in expansion regions.
  • Collaborate with teams to address customer pain points in campaigns.
  • Lead digital and promotional campaigns for specific products.

Digital Strategy

  • Lead digital strategies for new markets, ensuring cultural alignment.
  • Oversee creation of content that supports customer journey steps.
  • Develop and manage product-related digital content to inform customers.

Team Leadership

  • Lead the marketing team in understanding market-specific strategies.
  • Foster a customer-centric and product-focused culture within the team.
  • Promote digital expertise and create a positive, high-performance work environment.
  • Identify growth opportunities, encourage continuous learning, and ensure workforce planning.

Data Insights and Reporting

  • Present insights and recommendations based on data.
  • Lead market research and implement tracking systems for marketing performance.
  • Monitor and analyze customer journey metrics and digital channel ROI.

Budget Management

  • Manage budgets for marketing activities, product campaigns, and digital strategies.
  • Implement governance and compliance policies to manage risk and ensure cost control.

Stakeholder Collaboration

  • Build strong relationships with stakeholders to meet business and marketing goals.
  • Collaborate with internal and external teams to align marketing with expansion and customer needs.
  • Partner with product and digital teams to optimize strategies and improve the customer journey.

WHAT DO YOU NEED: 

  • Post Graduate Honours Degree or Postgraduate Diploma in Marketing, Business or related field
  • 8 years' Progressive experience in marketing roles within financial/fintech industry
  • 5 years' strong leadership and team management experience, including leading and developing high-performing marketing teams
  • 5 years' proven experience in market expansion strategies, including entering new regions and international markets
  • In-depth understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products.
  • Expertise in developing go-to-market strategies, product positioning, and product marketing campaigns.
  • Proficiency in budget planning and allocation, ensuring efficient resource utilisation
  • Strong collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support
  • Proficiency in data analytics and reporting, with a track record of measuring marketing performance and optimising strategies
  • Capability to create and execute a comprehensive brand strategy, guidelines, and market-specific branding
  • An understanding of customer journey mapping, customer experience enhancement, and a focus on customer satisfaction
  • Proficient in digital marketing strategies, including social media, and online content marketing
  • Excellent written and verbal communication skills, including the ability to present marketing strategies and results to executives and stakeholders

  • Head of Brand Engagement

    5 days ago

    Cape Town, Western Cape, South Africa Decofurn Furniture Full time

    Social Media Lead at Decofurn FurnitureWe're seeking a skilled professional to take ownership of our social media strategy and execution, driving growth, brand awareness, and customer engagement across all platforms. As our Social Media Lead, you will be responsible for designing and implementing our social media strategy, developing and managing engaging...

  • Head of Brand Experience

    7 days ago

    Cape Town, Western Cape, South Africa Amicorp Group Full time

    Key QualificationsA bachelor's degree in Graphic Design, Marketing, Communications, or a related field.15 years of experience in a creative leadership role, preferably within advertising, digital marketing, or brand management.A proven track record of successfully leading creative teams and delivering high-impact marketing campaigns.Strong creative thinking...

  • HEAD OF BUYING

    5 days ago

    Cape Town, Western Cape, South Africa HR Genie Full time

    HEAD OF BUYING (Sports Apparel) Western Cape, SAHighly Competitive Package on OfferAre you a strategic thinker with a passion for clothing retail and / or retail and sports? Do you have an eye for spotting trends and a knack for driving profitability through smart buying decisions, if so, then this role is for youOur Client, a highly reputable Global...

  • Head Chefs and Sous Chefs

    1 week ago

    Cape Town, Western Cape, South Africa HR Genie Full time

    Head Chef and Sous ChefJoin the Kove Collection Redefining Modern LuxuryAre you a passionate culinary professional ready to lead in the world of modern luxury? The Kove Collection, a trailblazer in the luxury hospitality and dining scene, is seeking exceptional Head Chef and Sous Chef to join their team. With a commitment to delivering the highest level of...

  • Creative Director

    7 days ago

    Cape Town, Western Cape, South Africa Cape Union Mart International Ltd Full time

    Cape Union Mart International Ltd is seeking a highly skilled and experienced Women's Fashion Designer to join our pre-production design studio. As a key member of our design team, you will be responsible for delivering seasonal trends and CAD designs briefs with detail, fabrics, trims, and tech packs in accordance with the strategy for the Poetry Brand.Key...

  • Head of Growth Initiatives

    7 days ago

    Cape Town, Western Cape, South Africa Lulalend Full time

    Job DescriptionThe Head of Growth Initiatives will be responsible for developing and executing high-impact strategies that drive awareness, consideration, and conversion while aligning with our core brand values. You will lead cross-functional teams to craft and execute marketing plans that amplify our impact and foster meaningful connections with South...

  • Head of Content

    3 weeks ago

    Cape Town, Western Cape, South Africa The Talent Barn Full time

    Join an up and coming adtech agency as their Head of Content / Digital Content Manager based in Cape Town.ResponsibilitiesDevelop and execute an innovative digital marketing strategyTake charge of the content calendar and ensure a steady flow of content to capture our brands voiceCraft compelling content across various different platformsDrive content...

  • Head of Sales and Marketing

    5 days ago

    Cape Town, Western Cape, South Africa TransEra Solutions Full time

    We are looking for a Senior Retail Manager to join our team at TransEra Solutions. As Head of Retail, you will be responsible for driving and executing our retail strategy, with a focus on driving profitability, ensuring competitiveness, and aligning with our brand vision.Key Responsibilities• Partner with our Manager to align retail strategies with...

  • Head of Business Development

    4 days ago

    Cape Town, Western Cape, South Africa Datafin IT Recruitment Full time

    About Datafin IT RecruitmentWe are looking for a Head of Business Development who can lead our business development efforts and drive revenue growth.In this role, you will be responsible for developing and executing comprehensive business development strategies that align with our company's goals. You will also manage all aspects of marketing, including...

  • Head of Communications

    2 days ago

    Cape Town, Western Cape, South Africa Rain Full time

    Job Purpose:As the Head of the Communications, you will be responsible for how we communicate with our customers and the media. Its all about delivering the right message to the right customer at the right time and on the right platform. Your role will focus on designing and implementing a communications strategy aimed at enhancing customer satisfaction,...

  • Brand Manager Remote Role

    7 days ago

    Cape Town, Western Cape, South Africa Ultra Personnel Full time

    We are seeking a results-oriented marketeer to drive the execution of brand strategies and marketing initiatives for our OTC pharmaceutical products. The ideal candidate will possess a blend of creativity, analytical skills, and a passion for consumers to accelerate brand growth and market share.As a Brand Manager / Marketing Activator, you will be...

  • Head of Creative Innovation

    7 days ago

    Cape Town, Western Cape, South Africa Yellosa Full time

    Yellosa is seeking a highly motivated and experienced individual to fill the position of Head of Creative Innovation. As a key member of our team, you'll be responsible for driving innovation and creativity across all aspects of our business. Your key duties will include:Developing and executing comprehensive creative strategies that drive business...

  • Head of B2B Sales

    3 weeks ago

    Cape Town, Western Cape, South Africa Platinum Recruitment Solutions Full time

    Head of B2B Sales Cape TownAs the Head of B2B Sales, you will play a critical role in driving revenue growth, expanding market share, and maximizing profitability within our wholesale business. This strategic area of the business leads our partnerships with the Client's stockists & corporates. Your leadership will guide the sales team, set ambitious targets,...

  • Head of B2B Sales

    2 weeks ago

    Cape Town, Western Cape, South Africa Platinum Recruitment Solutions Full time

    Head of B2B Sales Cape Town As the Head of B2B Sales, you will play a critical role in driving revenue growth, expanding market share, and maximizing profitability within our wholesale business. This strategic area of the business leads our partnerships with the Client's stockists & corporates. Your leadership will guide the sales team, set ambitious...

  • Head of B2B Sales

    3 days ago

    Cape Town, Western Cape, South Africa Platinum Recruitment Solutions Full time

    Head of B2B Sales Cape TownAs the Head of B2B Sales, you will play a critical role in driving revenue growth, expanding market share, and maximizing profitability within our wholesale business. This strategic area of the business leads our partnerships with the Client's stockists & corporates. Your leadership will guide the sales team, set ambitious targets,...

  • Head of Culinary Operations

    5 days ago

    Cape Town, Western Cape, South Africa Kitchen Republik ZA Full time

    We are seeking a highly skilled and experienced Head of Culinary Operations to join our team at Kitchen Republik ZA. As a key leader, you will be responsible for driving our culinary strategy, managing kitchen operations, and developing a high-performing team.About the Position:Develop and execute a comprehensive culinary strategy aligned with our brand...

  • Content Strategist

    7 days ago

    Cape Town, Western Cape, South Africa MBA-Exchange Full time

    Job Overview:MBA-Exchange is seeking a highly talented Marketing Copywriter & Content Producer to join our team in Cape Town.We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market-related total remuneration package that allows full flexibility according to your needs, a...

  • Head of Marketing South Africa

    7 days ago

    Cape Town, Western Cape, South Africa Precision Recruitment International Full time

    We are seeking a Head of Marketing to join our client's team in the Luxury Jewellery industry, based in Cape Town.About the CompanyPrecision Recruitment International is a leading recruitment agency specializing in placing top talent in the Luxury Goods sector. Our client is a renowned Luxury Jewellery brand seeking a seasoned marketing professional to drive...

  • Head of Quality Management

    7 days ago

    Cape Town, Western Cape, South Africa University of Fort Hare Full time

    The University of Fort Hare is seeking a Head of Quality Management to oversee its quality assurance initiatives and drive excellence throughout the organization. As a strategic leader, you will develop and implement quality control systems, mentor staff, and collaborate with cross-functional teams to promote a culture of quality and continuous...

  • Head of Revenue Management and Promotion

    5 days ago

    Cape Town, Western Cape, South Africa The HEINEKEN Company Full time

    Head of Revenue Management and Promotion Job DescriptionWe are seeking a highly skilled Head of Revenue Management and Promotion to join our team. In this role, you will be responsible for driving transformative insights, identifying new opportunities, and developing proposals to unlock value. As a commercially savvy and insights-driven professional, you...