Head of Brand and Digital Marketing

4 days ago


Cape Town, Western Cape, South Africa AltGen Full time
About Our Team

We're a dynamic group of professionals passionate about making a meaningful impact in the renewable energy sector.

Job Overview

This strategic leadership role is perfect for someone with a proven track record in B2B marketing, particularly in commercial and industrial sectors, and a deep understanding of digital marketing techniques.

Responsibilities
  • Strategic Marketing Leadership: Develop a comprehensive marketing plan that drives business growth and expansion into new markets
  • Brand Positioning & Messaging: Refine our brand identity and messaging to ensure consistency across all channels and develop engaging content
  • Event Marketing & Industry Engagement: Identify and participate in industry events, conferences, and webinars to build relationships and enhance brand exposure
  • Lead Generation & Customer Acquisition: Design and execute targeted campaigns to generate high-quality leads and collaborate with the sales team to nurture and convert them
  • Digital Marketing & Online Presence: Oversee digital marketing efforts, including website optimisation, social media campaigns, and email marketing, ensuring strong online visibility and engagement
  • Public Relations & Thought Leadership: Establish our company as a thought leader in the renewable energy space by working with media and industry influencers
  • Data-Driven Marketing: Track, measure, and optimise campaign performance to drive results and ensure alignment with business objectives


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