Marketing Partnerships Lead

2 weeks ago

Johannesburg, Gauteng, South Africa the NBA Full time

Position Summary:

Major Responsibility:

  • Lead the team of two individuals who manage and service the NBA Africa's marketing partners.
  • Develop an understanding of partners' marketing/business goals, objectives, and target audience and integrate these into contractual delivery plans. Manage daytoday partner activation processes including activation planning and approvals, promotional development, media planning, financials, advertising creation and approval, event coordination and results tracking.
  • Develop and leverage strong relationships and build credibility with external partners and their lead agencies.
  • Generate and present marketing partner reports to assess partnership ROI. Execute against partnership goals and success metrics, implement a measurement plan, for monitoring effectiveness and providing regular partner reporting.
  • Manage team budgets and expenses for marketing partners including assisting in the annual budget planning process; this includes fluency in our financial reporting and pipeline management system.
  • Manage all requirements of the NBA Compliance Policy for all partner renewals.
  • Support in the identification of areas of opportunity and develop upsell proposals for partners throughout the season.
  • When applicable, lead preevent planning and provide onsite support or activation assistance for any partner events.
  • Provide regular updates to senior staff concerning partnership matters, financial status, etc.
  • Collaborate with the Head of Business Development & Partnerships to develop long and shortterm business plan goals and objectives for NBA Africa.

Required Skills/Knowledge:

  • Strong leadership, client service and decisionmaking abilities.
  • Excellent interpersonal, communication, and presentation skills; ability to work well within a matrixed environment.
  • Ability to think creatively and globally combined with effective management of multiple constituents.
  • Strong understanding of sponsorship activation including events, media, marketing rights, content, etc.
  • Must be a highly motivated, proactive, selfstarter with high energy and team spirit.
  • Strong business savvy.
  • Strong financial and analytical skills, and ability to create internal and external reports.
  • High level of proficiency in Microsoft Word, Excel and PowerPoint.
  • Fluency in English required; bilingual/ multiple languages preferred.
  • A passion for sports and an interest in Basketball.

Experience Needed:

  • 10+ years of professional experience with significant experience in relevant fields (marketing, advertising, account management and brand management).
  • Strong relationships at the Csuite level across Africa
  • Prior experience supporting internal and external relationships, developing presentations and thinking creatively is a strong plus.
  • Proven track record servicing large clients and building new partnerships. Experience in developing planning tools, budgets, projections, etc.
  • Prior experience selling sports properties
  • English fluency and the ability to speak French would be a plus.
  • A passion for sports and an interest in Basketball.

Educational Background Required:

  • Bachelor's degree required; MBA or equivalent degree preferred.

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