Content Partnerships Manager

2 weeks ago

Johannesburg, Gauteng, South Africa TikTok Full time
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us:

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.


To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.


The Content Partnerships Manager - Gaming, would be working within the TikTok Sub-Saharan Africa Team and focused on growing the emerging and exciting Gaming content ecosystem for the region within TikTok through working with partners; from gamers and gaming content creators, game developers to esports athletes, publishers other stakeholders within the Gaming ecosystem.


As the Content Partnerships Manager, you will develop innovative approaches and tactics, for different gaming stakeholders in Sub-Saharan Africa (existing and new), to foster an enticing ecosystem of diverse video content on TikTok.


Responsibilities:

  • Manage a mediumsized portfolio of PGC/PUGC accounts for the Gaming content vertical in Sub-Saharan Africa, executing strategy by developing customized tactics that are aimed at content quality, publish quantity growth, and account growth.
  • Facilitate creating, planning, and executing Gaming creators, public figures, developers, publishers and partnerfacing initiatives, programs, and events, including identifying new localized opportunities to increase engagement for all creatorsrelated activities and partnerships.
  • Responsible for the operational performance of Content Creators, and assisting their content performance on a daily basis vis a vis your daytoday tasks such as partnership operations and activations, relationship maintenance, and educational material preparation.
  • Lead on and Support local campaign setup, execution, reporting, and optimization to drive performance indicators in alignment with team objectives.
  • Perform deepdive analysis on creators' content performance, review data, and effectively implement strategy while identifying areas of success and needed improvement.
  • Collaborate with regional crossfunctional teams to optimize campaign integration, agency relationships, and performance frameworks, ensuring alignment of activation plans with overall media and brand strategies.
  • Closely monitor the gaming landscape, supporting daytoday partner management, developing narratives as well as tentpole strategic and crossfunctional initiatives to ensure our partners are positioned for success and our users have access to the best local content and community possible.
  • Project management and administration of daytoday partnership activities and drive organic performance growth across Gaming creators, public figures, developers, publishers and partner accounts.

Qualifications:

This role is based in Johannesburg, South Africa.

  • Bachelor's Degree or above, with a minimum of 3+ years of work experience in gamingfocused agency or ecosystem.
  • Knowledge of the content partner Gaming landscape and video content platforms across Africa.
  • Understanding of local content partner ecosystem industry.
  • Deep understanding of the mobile ecosystem and, in particular, the gaming space.
  • Ownership to cover the whole partner and creator acquisition chain (pitch, acquisition, retention, partnership).
  • Possess strong collaboration skills and you're able to work in a dynamic, exciting environment.
  • Demonstrated organizational skills with the ability to handle multiple tasks simultaneously in a fastpaced environment.
  • Strong communication and time management skills, creative and energetic.
  • Experience with crossfunctional communication and stakeholder management as this role also requires close crossfunctional collaboration with colleagues and various TikTok teams around the world.
  • Data analytics and reporting experience preferred.
  • Experience with business development and content development business.
  • Account management skills and time flexibility.
  • Ability to execute strategies and plans according to management planning.

Additional Bonus Skills:

  • Existing relationships with a strong network of Gamers, Gaming Content Creators, Publishers, Developers and Media Partners.
  • Experience in talent management/gaming events/gaming landscape in Sub-Saharan Africa and/or Globally.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects p

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