Content Partnerships Manager

2 weeks ago

Johannesburg, Gauteng, South Africa TikTok Full time
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us:

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform.

We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes.

Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility.

Join us and make impact happen with a career at TikTok.


The Content Partnerships Manager - Sports and Gaming sits within our TikTok Operations team, whose goal is to understand and champion the needs of our creators and communities, and build a strong and trusted global brand.

You would be focused on growing the Sports and Gaming content ecosystem for Sub-Saharan Africa within TikTok and this will entail working with partners; from athletes and gamers to creators, other Sports and Gaming public figures, content partners, media, sports federations, gaming institutions and other stakeholders within the Sports and Gaming ecosystem.


As the Content Partnerships Manager, you will develop innovative approaches and tactics, for different sports and gaming stakeholders in Sub-Saharan Africa (existing and new), to foster an enticing ecosystem of diverse video content on TikTok.


Responsibilities:

  • Manage a mediumsized portfolio of PGC/PUGC accounts for the Sports and Gaming content vertical in Sub-Saharan Africa, executing strategy by developing customized tactics that are aimed at content quality, publish quantity growth, and account growth.
  • Facilitate creating, planning, and executing Sports & Gaming creators, public figures, and partnersfacing initiatives, programs, and events, including identifying new localized opportunities to increase engagement for all creatorsrelated activities and partnerships.
  • Responsible for the operational performance of Content Creators, and assisting their content performance on a daily basis vis a vis your daytoday tasks such as partnership operations and activations, relationship maintenance, and educational material preparation.
  • Lead on and Support local campaign setup, execution, reporting, and optimization to drive performance indicators in alignment with team objectives.
  • Perform deepdive analysis on creators' content performance, review data, and effectively implement strategy while identifying areas of success and needed improvement.
  • Collaborate with regional crossfunctional teams to optimize campaign integration, agency relationships, and performance frameworks, ensuring alignment of activation plans with overall media and brand strategies.
  • Closely monitor the sports and gaming landscape, supporting daytoday partner management, developing narratives as well as tentpole strategic and crossfunctional initiatives to ensure our partners are positioned for success and our users have access to the best local content and community possible.
  • Project management and administration of daytoday partnership activities and drive organic performance growth across Sports and Gaming creators, public figures, and partner accounts.

Qualifications:

  • Bachelor's Degree or above, with a minimum of 3+ years of work experience in sports/gamingfocused agency or ecosystem.
  • Knowledge of the content partner Sports and Gaming landscape and video content platforms across Africa.
  • Understanding of local content partner ecosystem industry.
  • Deep understanding of the mobile ecosystem and, in particular, the sports and gaming space.
  • Ownership to cover the whole partner and creator acquisition chain (pitch, acquisition, retention, partnership).
  • Possess strong collaboration skills and you're able to work in a dynamic, exciting environment.
  • Demonstrated organizational skills with the ability to handle multiple tasks simultaneously in a fastpaced environment.
  • Strong communication and time management skills, creative and energetic.
  • Experience with crossfunctional communication and stakeholder management as this role also requires close crossfunctional collaboration with colleagues and various TikTok teams around the world.
  • Data analytics and reporting experience preferred.
  • Experience with business development and content development business.
  • Account management skills and time flexibility.
  • Ability to execute strategies and plans according to management planning.

Additional Bonus Skills:

  • Existing relationships with a strong network of Sports and Gaming creators, publishers, and public figures.
  • Experience in sports management/sports events/sports landscape in Sub-Saharan Africa (talent management is a plus).
TikTok is committed to creating an inclusive

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