Senior Brand Manager

2 weeks ago

Johannesburg, Gauteng, South Africa Dr. Oetker South Africa (Pty) Ltd Full time
As a Snr Brand Manager you will report into the Group Marketing Manager. You are the custodian of driving short and medium term sustainable, profitable growth at a brand level.

You will achieve this by using consumer and shopper insights to craft the brand/s that consumers love, and by developing compelling brand plans that are delivered through exceptional brand experiences in terms of innovation, communication and activation.

On a daily basis this involves articulating and delivering the full marketing mix for your brand/s.

You will work with the Sales, Customer Channel, R&D and Packaging teams leveraging their expertise to optimize pricing, promotions, product innovation, packaging and marketing mix.


WHAT THE ROLE ENTAILS

  • Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans which you will implement. Brand plans to demonstrate execution of Business Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit).
  • Identify, define, develop, deliver & track insight driven innovation and renovation that is accretive to the brand/s (volume, value, profit). This includes defining for the R & D team the product & packaging solution, for the sales team the trade and shopper solution, and for consumers compelling communication.
  • Generate brand relevant insights from all touch points; including market & internal analytics, competitive intelligence, consumer behavior, trend data and other appropriate sources and turn these into compelling propositions to improve your brand/s' health.
  • Through a clear understanding of your brand/s portfolio and sku mix performance, influence key levers on the income statement to improve both top line growth and profitability with the support of the Marketing Manager, lead creative agency through the Communication Strategy process for your brand/s, culminating in the delivery of a Communication Strategy sign off of above the line and below the line campaigns vs the agreed brand key.
  • Ensure key day to day Brand Management tasks are executed fully and to a high level of quality including forecasting, media planning, promotion tracking, marketing Investment spend and management, quality tracking, brand health and share tracking, brand and range performance and management.
  • Develop, empower and provide clear direction to the Junior Brand Manager.

Key attributes and competencies

  • Well rounded consumer goods experience spanning Marketing and preferably customer marketing roles
  • Consumer obsession and insights driven a thirst for understanding how consumers operate within your category and use that to drive decision making
  • Strategic savviness and financial acumen with the ability to shape a plan to grow your brand/s, drive its execution, and understand the trade offs involved in pulling various levers.
  • Route to market know how a robust understanding of both retail and direct to consumer.
  • Digitally Savvy Solid understand of the digital landscape and how best to leverage digital marketing opportunities to achieve business and marketing KPI's

Experience

  • 5+ years brand and marketing experience with a proven track record of working across
- functions to deliver marketing excellence and brand growth

  • B.Social Science / B.Com / Marketing / Business related qualification. Proven record of successful brand development and Idea to Market strategies
  • Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights.

HOW THE ROLE IS MEASURED

  • Brands growth
  • Marketing ROI
  • Brand Health
  • Campaign and Promotion performance
  • Market Share and growth
  • Turnover and volume growth
  • Brand profits
  • Innovation performance

Job Types:
Full-time, Permanent

Pay:
R700 000,00 - R850 000,00 per year

Ability to commute/relocate:

  • Johannesburg, Gauteng: Reliably commute or planning to relocate before starting work (required)

Education:

  • Bachelors (required)

Experience:

Brand Marketing: 5 years (required)

  • FMCG: 3 years (preferred)

Location:

  • Johannesburg, Gauteng (required)
Application Deadline: 2024/05/15

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