National Brand Manager

2 weeks ago


Johannesburg, Gauteng, South Africa JV Human Capital Full time

We are looking for a National Brand Manager in the automotive space who will work closely with the Brand, Marketing, and Sales team to ensure the daily effectiveness of the overall Brand department.


Responsibilities:

  • Responsible for the management of all the Brand and Marketing staff.
  • Responsible for developing and implementing the annual brand strategies, goals, budgets, executions etc.
  • Responsible for formulating a Brand communication management system and associated standards.
  • Management of media and influencer test drive programs and PRs.
  • Responsible for the planning and execution of the major brand events and activities
  • Overall Brand CI materials development and CI audit initiatives.
  • Responsible for the planning and execution of all new product launches and evaluation of the launch effect.
  • Responsible for market analysis, marketcrisis evaluation, public relations management, and overall Brand impression within the Market.
  • Work directly with Marketing and Sales Team to establish and execute various strategies to advance the Brand in SA.
  • Ad hoc responsibilities and duties requested from senior management.

Requirements:

  • Matric
  • Tertiary qualification in a relevant field (i.e. News, Communication, Advertising, Marketing, etc.) is essential.
  • A minimum of 7 years of management experience related to Brand and Communication in the Automotive industry.
  • Participated in Corporate Brand or Product Brand positioning / Creative and Communication projects.
  • Excellent Media reporting skills.

Skills:

  • Creative and outthebox thinker
  • Attention to detail,
  • Deadline driven,
  • Excellent organisational skills,
  • People skills,
  • Excellent communication skills.

Job Type:
Permanent

Ability to commute/relocate:

  • Bryanston, Gauteng: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

  • What is your notice period?

Education:

  • Bachelors (preferred)

Experience:

Brand Management: 8 years (preferred)

  • Automotive: 8 years (preferred)


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